< PreviousT HIS CODEX is your front row seat to the future. But not just any future - your future, your organisation’s future, your country’s future, and the world’s future. Today, it’s plain to see that humanity is on the cusp of a new technological era bought on by the development and adoption of increasingly powerful science-fiction like technologies. It’s also clear that it won’t be the last time we witness such a technological transformation in our lifetimes as the rate of progress continues to accelerate exponentially from here on in. In the past twenty years humanity has made more technological progress than in the previous two thousand, and in the next fifty we will make more progress than we did in the previous twenty thousand - a staggering achievement by any measure. And all tomorrow’s industries, products, and services will have their foundations in the technologies we are developing today - many of which, such as Artificial Intelligence and Synthetic Biology, will be as impactful as the discovery of electricity and fire, perhaps even more so. As our rate of technological rate of change and disruption continues to accelerate our ability to track all the developments and their downstream implications will continue to become more complex and more VUCA-MAX . It’s this fact that drove me to create the Codex of the Future Series and this dedicated emerging technologies codex, a constantly updated living document that will collect and catalogue, and act as a repository, for every emerging technology I spot as it emerges, and that I hope will become your single point of reference for everything that the future of technology has to offer humanity. Today is the slowest we’ll ever move again, and while the future holds great promise it’s vitally important that we remember we are all just caretakers in time, and that each of us is responsible for safeguarding and improving not just our own lives and the lives of everyone on our pale blue dot, but also the lives and livelihoods of future generations, and that we owe it to everyone to leave noone behind. OUR NEW VUCA-MAX WORLD No doubt you’ll have heard of the term VUCA, an acronym devised by the US military in the 1970’s to describe the world of the time which they felt was increasingly Volatile Uncertain Complex and Ambiguous. INTRODUCTION 31311institute.comVUCA - MAX THE NEW WAY TO EXPLAIN HOW OUR WORLD IS CHANGING VOLATILE UNCERTAIN COMPLEX AMBIGUOUS MASSIVE ACCELERATING EXPONENTIAL MATTHEW GRIFFIN 311INSTITUTE.comFast forwards to today and we have a new acronym to describe our world, the VUCA-MAX world, where in addition to the above the changes that we’re witnessing today are increasingly Massive, Accelerating, and Exponential, the impact of which means that it’s harder than ever before for individuals and organisations everywhere to predict the effects of disruption on their lives and business, and to see and capitalise on new opportunities. THE TWO SIDES OF VUCA-MAX Look around you and you can see the impact of this new VUCA-MAX world everywhere, for better and worse, as we see leaders struggle and old incumbents fade, and as we see new leaders and incumbents emerge from the metaphorical flames. For example, as we discuss in more detail in our Future of Exponential Disruption Codex , the rate of global disruption is accelerating, so much so that we can disrupt the status quo in just a single day. Furthermore, the scale of many of the changes we’re seeing are global, or what we sometimes refer to as “System Level.” And then, of course, the only thing being affected is everything - every aspect of global business, culture, and society. Value Destruction The first impact of this new world is that today we’re seeing technology led disruption especially destroy over $50 Trillion of global GDP. After all, just look at how technology, let alone other trends, is disrupting every sector, and even the tech sector itself. CEO Burn Out Another impact is that CEOs are finding it increasingly difficult to see all of the changes that are taking place and understand how they might play out, and then develop profitable and successful strategies navigate them, with the consequence being that they’re burning out faster with the average multi- national CEO tenure falling from a global average of 6 years down to 5 in the last five years. CEOs No Longer In Control Adding more fuel to the fire McKinsey’s global leadership surveys are routinely highlighting the fact that today CEOs only directly influence 45% of what Notes: 33311institute.comhappens to their organisations - such as go to market, hiring and talent development and retention, investment and M&A, R&D, and strategy - with the remaining 55% being more directly influenced by external factors such as changing consumer behaviours, environmental and political trends, market forces, regulations, technological disruption, and so forth. Take a minute to think about this - at a fundamental level this means that CEOs aren’t in control of their companies, the external forces are. That’s significant. Dead In A Decade And there’s more still, with surveys such as the PWC 27th Annual Global CEO Survey which surveyed over 4,700 multi- national CEO’s from every industry and more than 100 countries finding that a staggering 45% of CEOs interviewed believe their companies won’t survive the next ten years without being re-invented. Now take a minute to think about that as well. Without being re-invented almost half of the world’s largest companies could be gone or a shadow of their former selves in a decade. Everything Up For Grabs So, if you wanted a wake up call there are four big ones for you. But let’s not forget that there are two sides to every coin, and in this case the upsides are just as wild. First off, while old value is being destroyed organisations like ARK Invest believe that disruptive technologies will help create over $200 Trillion of new value and economic opportunity, which is why today more than 65% of big cap organisations are running some form of Creative Destruction programs. And secondly, as old incumbents and industries are torn down new ones are being created with some examples including the rise of AI companies and the switch to Electric Vehicles and renewable energy - all of which have already created new industry behemoths with multi-trillion dollar valuations. SUMMARY With great change comes great opportunity, but understanding these changes, navigating and benefiting from them requires new tools and new thinking, and that’s why we created the Codex of the Future Series - to help you land on the right side of history. Notes: 34311institute.comMERCEDES INVENTED THE AUTOMOBILE . BUT TESLA RE-INVENTED IT . MARKET CAP MARCH 2024 : MERCEDES $79 BILLION . TESLA $635 BILLION MATTHEW GRIFFIN 311INSTITUTE.comGREAT WISDOM COMES FROM GREAT QUESTIONS MATTHEW GRIFFIN 311INSTITUTE.com“ HOW CAN WE COMBINE TECHNOLOGIES TOGETHER TO BENEFIT EVERYONE & CHANGE THE WORLD ? ” MATTHEW GRIFFIN 311INSTITUTE.comUSING THIS CODEXT HIS CODEX is constantly updated and is the result of years worth of work. As I’ve done my own exploration into what the future holds for us all there’s no denying one thing - when it comes to future forecasting trying to see beyond the short term future is as complex as it is difficult. That said though when it comes to forecasting the medium and deep future it is nevertheless possible to see trends through the fog and find tangible threads to tug on and follow - all of which we can then use to debate and envision what these futures might look like. As a result of this it’s this complexity and difficulty that I’ve tried my best to simplify and document for you so you have the best shot at deciphering and decoding the future from your own vantage point. Then, as part of this Codex and the others in the Codex of the Future series, I’ve also provided you with the critical tools and exponential thinking to help you build, shape, and lead those futures. So, explore with impunity, envision the possibilities, and open your mind to the limitless potential that awaits you. 39311institute.comNext >