< PreviousFRAGMENT CARDS 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: DISCOVERY STAGE This fragment card template is designed to bring structure to the stories and observations uncovered during your research. It facilitates the design team to document stories and observations and to synthesise them into real need statements. Click or scan to download this resource and other innovation resources. TEAM NAME AND NOTES: FRAMING THE REAL NEEDS What are the underlying needs that can be retrieved from these stories? STORIES AND OBSERVATIONS Tensions, contradictions, and surprises. MEETING DETAILS Location and user details 3 12PERSONA PROFILING 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: DISCOVERY STAGE Persona are fictional profiles often developed as a way of representing a particular group based on their shared interests and needs. Personas can provide a range of different perspectives allowing teams to define and engage the different groups that may exist within their target market. PAINS Fears, frustrations, and anxieties. TEAM NAME AND NOTES: GAINS Wants, needs, hopes, and dreams. JOBS TO BE DONE What are they trying to do and why is it important to them? REALITY How do they achieve those goals today? Any barriers in their way? STORIES AND OBSERVATIONS Write down quotes or observations that best describe their experience CONTEXT Are there other factors that we should take into consideration? Click or scan to download this resource and other innovation resources. 123 546LINEAR UNPACKING 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: DISCOVERY STAGE This is a linear approach to help teams align on the stories, observations, and real world need statements collected and crafted while working as pairs. This is also where the team transition from need statements to crafting insight statements. REAL NEED What is the user trying to do or achieve? INSIGHT What causes these tensions, contradictions, or surprises? What emotions motivate the user to behave this way? USER Who did you meet? OBSERVATIONS What tensions, contradictions, or surprises do you notice that stops them from achieving their goal? TEAM NAME AND NOTES: NOTES: Click or scan to download this resource and other innovation resources. 5 1234INSIGHTS SELECTOR 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: DISCOVERY STAGE Use this sheet to help you discover user insights and facilitate group discussions around those insights. These insights and discussions will then help you generate ideas during the MINDSTORM STAGE. These will fuel new innovative ideasThese will lead to incremental improvements These are a waste of our timeInteresting for future programs but parked for now -NON OBVIOUS INSIGHTS+ - RELEVANCE TO PROGRAM OBJECTIVES + Click or scan to download this resource and other innovation resources. TEAM NAME AND NOTES:EXPERIENCEI T IS one thing to discover and explore new things from a distance, however you may have happened across them, but as Neil Armstrong, the first man on the Moon, would no doubt tell you if he were still alive today, it’s another thing entirely to experience those discoveries first hand. Try as you might it’s impossible to ignore the fact that every aspect of your professional and personal life is changing around you at an accelerating rate, and irrespective of your role within your company there is absolutely no substitute for leaving your paperwork on the desk, getting up from your chair, leaving the comfort of your coffee maker, and venturing out into the real world to dive into and experience as many of the discoveries you made during the DISCOVER STAGE as you can first hand. Furthermore, if you aren’t doing your utmost to experience as many of them as possible, and really striving to analyse and understand the implications of them all and what they ultimately mean for your company or the markets you want to serve, then the likelihood of you completing this program successfully will be slim, so get out there and experience them. ESSENTIAL THINKING When you have your head buried in the program sometimes it’s easy to overlook things, so here are some essential things to bear in mind to help you get the most from your journey... Both Not “Either Or” When you are experiencing your discoveries first hand remember to experience as many of the customer frictions and problems you discovered as well as the new concepts you discovered as you can. After all the goal of this program is just as much about discovering new things as it is about finding problems to solve and developing products that solve them. Cyber Physical In today’s world it’s just as likely that some of the things you discovered are digital in nature so if this is the case experience them appropriately, and for those discoveries that were more physical in nature do your best to experience as many of them as possible in person, and if for whatever reason you can’t then find alternative ways to experience them such as mock ups or storyboards. 125311institute.com EXPLORE MORE BOOK AN EXPERT CALLCall To Action Your life as a desk jockey, if you were one that is, is over and your first action is to get up, get out, and explore all of your discoveries first hand. After all, need I remind you as an explorer that researching the Moon and setting foot on it are not the same. Explore more, explore first hand, and explore with impunity. Get Uncomfortable As you explore and experience more of your discoveries first hand if you have done your research correctly then they should all excite you and make you fear for the future of your own company in its existing form. After all, if the discoveries you have made don’t have significant implications for your company or your industry, or help you zero in on developing a new industry then your research hasn’t gone far enough. It’s Just Theory There’s a good chance that some of the discoveries you made might still just be theoretical in which case you’re not going to be able to experience them first hand. If this is the case look for alternative ways to experience them such as white boarding or visualising them - use your mind as the canvass and get that imagination flowing. Long Distance Relationships Just as some of the discoveries you made might still be theoretical it’s also highly likely that others will be unavailable for your to experience first hand, perhaps because they’re located in another country or for some other reason. But if this is the case, again, think of other ways that you could experience them, for example via video link or by using other visualisation techniques like the ones we’ve discussed. Notes: 126311institute.comNotes: 127311institute.comLAUNCH STAGE • PATHFINDER TEAM • EXPERIENCE STAGE TASK SUMMARY Your task during the EXPERIENCE STAGE is to experience first hand as many of the most interesting discoveries from the DISCOVER STAGE. SCHEDULE You have THREE DAYS to complete this stage. MONTUEWEDTHUFRISATSUN WRAP UP SESSION Review your work and summarise your findings. Discuss objectives and assign roles and tasks to team members. KICK OFF WORKSHOP EXPERIENCE Experience as many of your findings first hand as you can.LAUNCH STAGE • PATHFINDER TEAM • EXPERIENCE STAGE GUIDANCE ACTIVITY LIST1. Conduct a Kick Off Workshop. 2. Get out there and experience your findings first hand. 3. Conduct a Wrap Up Session. TIPS1. Apply the Five Minute rule, if the concept hasn’t grabbed you within five minutes move on. 2. Be as active as possible and make the most of your time. 3. Be open minded and objective with all your assessments. 4. Experience your findings from the view point of the customer. 5. Get out of your comfort zones. 6. Leave your bias and your pre-conceptions at home. 7. Seek out connections beyond your usual circle to get a broader perspective. 8. Share your findings in a way that is inspiring. 9. Some of your findings may still be theoretical so discover alternative ways to experience them. 10. Talk to other people and dig into their own opinions and experiences. 11. Record your experiences in a standardised way so you can refer to them later. 12. Use standardised terminology. CRUCIAL MOMENTS1. Maximising your time. 2. Quickly arranging visits to experience your discoveries. 3. Planning your time carefully so you get the most out of it. RISKS1. For whatever reason the your discoveries aren’t available for you to experience. 2. Logistics fail you. 3. Participants aren’t committed. 4. Participants aren’t objective in their assessments. 5. Participants don’t record information about their experiences. 6. Participants don’t spend enough time experiencing each discovery. 7. Participants run out of time. DELIVERABLES1. Create a summary of your key findings categorised by impact and total addressable market. OUTCOMEBy the end of this stage you will have gained first hand experience of all your discoveries from the previous stage.Next >