< Previousevidence. Make The Case If you remember all those disruptive startups and companies you discovered and explored during the early stages of this program, and I hope you do, it’s now time for you to create a business case for each of the concepts you selected. This task will have implications later on in the program when one or more of your concepts will be sold into the market. Massive Scale The purpose of this program is to create an Exponential Enterprise that can dominate and lead industries and markets and achieve massive scale so ask yourselves whether or not the concepts you have selected could achieve multi- billion dollar valuations within a five year period. Name Them Give all of your concepts compelling names and a short description that makes it easy for others to understand their purpose. Notes: 160311institute.comNotes: 161311institute.comLAUNCH STAGE • PATHFINDER TEAM • SELECT STAGE TASK SUMMARY Your task during the SELECT STAGE is to select the top five concepts to take through to the PITCH STAGE and final rounds of the program. SCHEDULE You have TWO DAYS to complete this stage. MONTUEWEDTHUFRISATSUN Discuss your objectives, clearly communicate expectations. KICK OFF WORKSHOP SELECTION WORKSHOP Select the top five concepts to progress, create mini business cases.LAUNCH STAGE • PATHFINDER TEAM • SELECT STAGE GUIDANCE ACTIVITY LIST1. Conduct a Kick Off Workshop. 2. Conduct a Selection Workshop. TIPS1. Be clear about your assessment and selection criteria. 2. Be quantitative in your assessments. 3. Be quick when creating your mini business cases, don’t get lost in the minutiae. 4. Get feedback from the senior leadership team and third parties. 5. Remember to stay true to the objectives of the program. CRUCIAL MOMENTS1. Getting the first round of feedback from senior leaders. 2. Selecting your top five concepts. RISKS1. Participants are not fully committed to the process. 2. Participants can’t agree. 3. Participants run out of time. 4. The calculations and estimates in the mini business cases are questionable. 5. The senior leadership teams response is very cautious. DELIVERABLES1. Select your top five concepts. 2. Create mini business cases for each chosen concept. OUTCOMEBy the end of this stage you will have selected your top five concepts with the most potential to take forwards to the next stage.HORIZON SELECTION 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: SELECT STAGE This tool helps you evaluate and select the concepts to progress based on their disruption potential and differentiation from existing products in the market. Click or scan to download this resource and other innovation resources. TEAM NAME AND NOTES: HORIZON 2 HORIZON 3 HORIZON 1 EXISTING CONCEPTS ADJACENT CONCEPTS RADICALLY NEW CONCEPTS EXISTING MARKETS ADJACENT MARKETS RADICALLY NEW MARKETSAWESOME IDEA SELECTOR 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: SELECT STAGE This tool helps you assess your concepts along two main axes that when analysed will then help you to select the ideas you want to progress to the next stages. Click or scan to download this resource and other innovation resources. TEAM NAME AND NOTES: INNOVATIVE CONCEPT NORMAL CONCEPT IMPOSSIBLE TO IMPLEMENT EASY TO IMPLEMENTINNOVATION LANDSCAPE 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: SELECT STAGE The Innovation Landscape tool helps you to create an overview by individually structuring your idea or your concepts on this matrix with your existing company in mind. It also helps you understand how realistic your concepts are at this point in time. Click or scan to download this resource and other innovation resources. TEAM NAME AND NOTES: REQUIRES NEW BUSINESS MODEL USES EXISTING BUSINESS MODEL LEVERAGE’S EXISTING TECHNICAL COMPETENCIES AND SKILLS REQUIRES NEW TECHNICAL COMPETENCIES AND SKILLSBALLPARK FIGURES 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: SELECT STAGE This tool will help you make a quick guestimate regarding the potential revenue of your new concepts. Click or scan to download this resource and other innovation resources. TEAM NAME AND NOTES: BUYER Who buys your concept? TOTAL REVENUE PER YEAR USER Who uses your concept? FREQUENCY How often is your concept sold, and how often is it used? POTENTIAL How large is your Total Addressable Market, and is it growing? VALUE What is the pricing of your concept? 6 12345BUSINESS MODEL CANVAS 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: SELECT STAGE The Business Model template will help you think more deeply about the logistics and practicalities involved in taking your new concepts to market which will be crucial when the time comes to selling them. Click or scan to download this resource and other innovation resources. TEAM NAME AND NOTES: KEY PARTNERSKEY ACTIVITIES KEY RESOURCES VALUE PROPOSITIONSCUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS CHANNELS POTENTIAL DISRUPTORS COST STRUCTUREREVENUE STREAMSVALUE PROPOSITION 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: SELECT STAGE The Value Proposition tool helps you focus on the specific type of value you’re creating for your customers which comes in handy once you’ve filled in your Concept Cards. The more you can zone in on how your concept creates the right kind of value the more likely it is it will be adopted by users. Click or scan to download this resource and other innovation resources. TEAM NAME AND NOTES: CUSTOMER SEGMENTS What customer segments are you creating value for? Who are the early adopters? Describe Your 2 Most Important Customers CUSTOMER PAINS Identify the customer pains you solve that customers will pay money to solve. 4 Customer Pains You Solve VALUE PROPOSITION Brainstorm value propositions based on the value you deliver and the pains you solve. Your 2 Most Important Value Propositions UNIQUE VALUE PROPOSITION Write a single compelling message that states why your concepts are different and worth paying money to buy. 4 3 12Next >