< PreviousLAUNCH STAGE • PIONEER TEAM • DISCOVER STAGE TASK SUMMARY Your task during the DISCOVER STAGE is to discover and explore as many new concepts that align with your team’s CORE MISSION and the company’s Exponential Purpose as possible. SCHEDULE You have TWO WEEKS to complete this stage. MONTUEWEDTHUFRISATSUN MONTUEWEDTHUFRISATSUN DISCOVER Start the Discovery process. Explore. Discuss objectives, communicate methods and support strategy. KICKOFF WORKSHOP Review your progress and make any necessary adjustments. REVIEW SESSION WRAP UP SESSION Debrief and review, begin preparing for the next stage. Review your progress, resolve any issues quickly. REVIEW SESSIONLAUNCH STAGE • PIONEER TEAM • DISCOVER STAGE GUIDANCE ACTIVITY LIST1. Conduct a Kick Off Workshop. 2. Start discovering problems to solve and new concepts. 3. Conduct the first Review Session. 4. Conduct the second Review Session. 5. Conduct a Wrap Up Session. TIPS1. Act with urgency. 2. Always keep the customers point of view at the forefront of your mind. 3. Be empathetic. 4. Be curious. 5. Be open minded at all times and eliminate all biases and preconceptions. 6. Dig deeper into the ideas and problems you discover. 7. Explore far and wide. 8. Keep a categorised record of your discoveries that you can refer back to later. 9. Leave judging your discoveries until the review sessions. 10. Listen intently to the people you talk to and ask open questions. 11. Speak up during your interview sessions. 12. Step outside your comfort zones and everyday silos. CRUCIAL MOMENTS1. Communicating and defining your objectives. 2. Finding as many new areas to explore as possible. 3. Identifying the best discoveries that will have the greatest impact. 4. Starting the discovery process quickly. RISKS1. Dominant team members drown out everyone else out. 2. Focus groups contain the wrong mix of people. 3. Participants are too timid and fail to take the initiative. 4. Your team spends too much time staying inside their traditional comfort zones and silos. DELIVERABLES1. Create a summary of your discoveries categorised by impact and total addressable market. OUTCOMEBy the end of this stage your team will have scoured the globe, literally and figuratively, to discover disruptive and valuable new concepts and problems that could disrupt your existing company or industry, and create a new Exponential Enterprise.FRAGMENT CARDS 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: DISCOVERY STAGE This fragment card template is designed to bring structure to the stories and observations uncovered during your research. It facilitates the design team to document stories and observations and to synthesise them into real need statements. Click or scan to download this resource and other innovation resources. TEAM NAME AND NOTES: FRAMING THE REAL NEEDS What are the underlying needs that can be retrieved from these stories? STORIES AND OBSERVATIONS Tensions, contradictions, and surprises. MEETING DETAILS Location and user details 3 12PERSONA PROFILING 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: DISCOVERY STAGE Persona are fictional profiles often developed as a way of representing a particular group based on their shared interests and needs. Personas can provide a range of different perspectives allowing teams to define and engage the different groups that may exist within their target market. PAINS Fears, frustrations, and anxieties. TEAM NAME AND NOTES: GAINS Wants, needs, hopes, and dreams. JOBS TO BE DONE What are they trying to do and why is it important to them? REALITY How do they achieve those goals today? Any barriers in their way? STORIES AND OBSERVATIONS Write down quotes or observations that best describe their experience CONTEXT Are there other factors that we should take into consideration? Click or scan to download this resource and other innovation resources. 123 546LINEAR UNPACKING 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: DISCOVERY STAGE This is a linear approach to help teams align on the stories, observations, and real world need statements collected and crafted while working as pairs. This is also where the team transition from need statements to crafting insight statements. REAL NEED What is the user trying to do or achieve? INSIGHT What causes these tensions, contradictions, or surprises? What emotions motivate the user to behave this way? USER Who did you meet? OBSERVATIONS What tensions, contradictions, or surprises do you notice that stops them from achieving their goal? TEAM NAME AND NOTES: NOTES: Click or scan to download this resource and other innovation resources. 5 1234INSIGHTS SELECTOR DISCOVERY STAGE DIS.IS.01.042020 innovation resources. INSIGHTS SELECTOR 311 INSTITUTE : HOW TO BUILD EXPONENTIAL ENTERPRISES: DISCOVERY STAGE Use this sheet to help you discover user insights and facilitate group discussions around those insights. These insights and discussions will then help you generate ideas during the MINDSTORM STAGE. These will fuel new innovative ideasThese will lead to incremental improvements These are a waste of our timeInteresting for future programs but parked for now -NON OBVIOUS INSIGHTS+ - RELEVANCE TO PROGRAM OBJECTIVES + Click or scan to download this resource and other innovation resources. TEAM NAME AND NOTES:EXPERIENCEI T IS one thing to discover and explore new things from a distance, however you may have happened across them, but as Sir Edmund Hillary, the first man to scale Everest, would no doubt tell you if he were still alive today, it’s another thing entirely to experience those discoveries first hand. Try as you might it’s impossible to ignore the fact that every aspect of your professional and personal life is changing around you at an accelerating rate, and irrespective of your role within your company there is absolutely no substitute for leaving your paperwork on the desk, getting up from your chair, leaving the comfort of your coffee maker, and venturing out into the real world to dive into and experience as many of the discoveries you made during the DISCOVER STAGE as you can first hand. Furthermore, if you aren’t doing your utmost to experience as many of them as possible, and really striving to analyse and understand the implications of them all and what they ultimately mean for your company or the markets you want to serve, then the likelihood of you completing this program successfully will be slim, so get out there and experience them. ESSENTIAL THINKING When you have your head buried in the program sometimes it’s easy to overlook things, so here are some essential things to bear in mind to help you get the most from your journey... Both Not “Either Or” When you are experiencing your discoveries first hand remember to experience as many of the customer frictions and problems you discovered as well as the new concepts you discovered as you can. After all the goal of this program is just as much about discovering new things as it is about finding problems to solve and developing products that solve them. Cyber Physical In today’s world it’s just as likely that some of the things you discovered are digital in nature so if this is the case experience them appropriately, and for those discoveries that were more physical in nature do your best to experience as many of them as possible in person, and if for whatever reason you can’t then find alternative ways to experience them such as mock ups or storyboards. 237311institute.com EXPLORE MORE BOOK AN EXPERT CALLCall To Action Your life as a desk jockey, if you were one that is, is over and your first action is to get up, get out, and explore all of your discoveries first hand. After all, need I remind you as an explorer that researching a mountain and experiencing the thrills and dangers of being in its shadow and scaling it are not the same. Explore more, explore first hand, and explore with impunity. Get Uncomfortable As you explore and experience more of your discoveries first hand if you have done your research correctly then they should all excite you and make you fear for the future of your own company in its existing form. After all, if the discoveries you have made don’t have significant implications for your company or your industry then your research hasn’t gone far enough. It’s Just Theory There’s a good chance that some of the discoveries you made might still just be theoretical in which case you’re not going to be able to experience them first hand. If this is the case look for alternative ways to experience them such as white boarding or visualising them - use your mind as the canvass and get that imagination flowing. Long Distance Relationships Just as some of the discoveries you made might still be theoretical it’s also highly likely that others will be unavailable for your to experience first hand, perhaps because they’re located in another country or for some other reason. But if this is the case, again, think of other ways that you could experience them, for example via video link or by using other visualisation techniques like the ones we’ve discussed. Notes: 238311institute.comNotes: 239311institute.comNext >