< PreviousLAUNCH STAGE • PIONEER TEAM • EXPERIENCE STAGE TASK SUMMARY Your task during the EXPERIENCE STAGE is to experience first hand as many of the most interesting discoveries from the DISCOVER STAGE. SCHEDULE You have THREE DAYS to complete this stage. MONTUEWEDTHUFRISATSUN WRAP UP SESSION Review your work and summarise your findings. Discuss objectives and assign roles and tasks to team members. KICK OFF WORKSHOP EXPERIENCE Experience as many of your findings first hand as you can.LAUNCH STAGE • PIONEER TEAM • EXPERIENCE STAGE GUIDANCE ACTIVITY LIST1. Conduct a Kick Off Workshop. 2. Get out there and experience your findings first hand. 3. Conduct a Wrap Up Session. TIPS1. Apply the Five Minute rule, if the concept hasn’t grabbed you within five minutes move on. 2. Be as active as possible and make the most of your time. 3. Be open minded and objective with all your assessments. 4. Experience your findings from the view point of the customer. 5. Get out of your comfort zones. 6. Leave your bias and your pre-conceptions at home. 7. Seek out connections beyond your usual circle to get a broader perspective. 8. Share your findings in a way that is inspiring. 9. Some of your findings may still be theoretical so discover alternative ways to experience them. 10. Talk to other people and dig into their own opinions and experiences. 11. Record your experiences in a standardised way so you can refer to them later. 12. Use standardised terminology. CRUCIAL MOMENTS1. Maximising your time. 2. Quickly arranging visits to experience your discoveries. 3. Planning your time carefully so you get the most out of it. RISKS1. For whatever reason the your discoveries aren’t available for you to experience. 2. Logistics fail you. 3. Participants aren’t committed. 4. Participants aren’t objective in their assessments. 5. Participants don’t record information about their experiences. 6. Participants don’t spend enough time experiencing each discovery. 7. Participants run out of time. DELIVERABLES1. Create a summary of your key findings categorised by impact and total addressable market. OUTCOMEBy the end of this stage you will have gained first hand experience of all your discoveries from the previous stage.REFLECTH AVING COMPLETED the DISCOVER STAGE and EXPERIENCE STAGE, and bearing in mind that discovery, like disruption, is a never ending process it’s highly likely that by now you’ve been overcome by the sheer variety and volume of all the discoveries you made and that your minds are now racing to try to process and make sense of them all. Consequently this is the perfect time for you to bring the PIONEER Team back together so everyone can share and reflect on their findings before you move on to the MINDSTORM STAGE where you’ll be examining all your discoveries in much greater detail before starting the SELECT STAGE. ESSENTIAL THINKING When you have your head buried in the program sometimes it’s easy to overlook things, so here are some essential things to bear in mind to help you get the most from your journey... Debate During this stage don’t be afraid of speaking up and debating different points of view, after all everybody’s viewpoint is different and it’s important that your findings stand up to team scrutiny. If they don’t then you have to collectively decide whether or not the problems you’ve identified are concept killers, theories to park until another time, or just minor niggles that can be ironed out later on in the program. Idea Killers Having ensured a free and open debate so far if you are really up for a challenge then you can always kick this stage up a notch by tasking a couple of team members with the role of critics and cynics to see how well they can tear down your findings and thinking. If your findings can stand up to their onslaughts then it will just go to prove you’re on the right track so keep forging ahead, and if not then make the necessary adjustments and remember your team’s Core Mission. Stay On Mission As you reflect on your findings remember to evaluate everything firstly from the customer’s viewpoint, and then secondly from your company’s viewpoint. After all, while your findings might fit the program’s brief of being disruptive and innovative you must also bear in mind the 243311institute.com EXPLORE MORE BOOK AN EXPERT CALLlogistics and practicality of developing and selling them while all the time remembering your team’s Core Mission and the company’s Exponential Purpose. Set The Context As you take turns to share your findings with the team remember that some of them might not have been present during all the tasks as they worked on their own streams and tasks. As such before you begin you should take some time to set the scene so that your findings can be accurately peer reviewed. Gather Together Before you sit down together to discuss and review all your findings first make sure you have secured the right inspirational space to hold your session, second make sure everyone has access to the subject materials, and thirdly make sure you have the right recording and review processes in place so you don’t miss or overlook any important findings. Notes: 244311institute.comNotes: 245311institute.comLAUNCH STAGE • PIONEER TEAM • REFLECT STAGE TASK SUMMARY Now you have completed the EXPERIENCE STAGE it is time to come back together and reflect on your findings. SCHEDULE You have TWO DAYS to complete this stage. MONTUEWEDTHUFRISATSUN WRAP UP SESSION Perform a final review of your work. Regroup, reflect on, and then summarise your all your findings. KICK OFF WORKSHOPLAUNCH STAGE • PIONEER TEAM • REFLECT STAGE GUIDANCE ACTIVITY LIST1. Conduct a Kick Off Workshop. 2. Conduct a Wrap Up Session. TIPS1. Be engaged and engaging. 2. Be quantitative when evaluating your findings. 3. Don’t be afraid to be critical. 4. Keep the recordings and summaries you made during the EXPERIENCE STAGE on hand. 5. Remember to stay true to the objectives of the program. 6. Speak up and be heard. 7. Think about how you present your discoveries and findings to the other participants. CRUCIAL MOMENTS1. Being clear on how you are going to evaluate your findings. 2. Summarising your findings to the other participants. RISKS1. Dominant team members drown out everyone else out. 2. Participants are late or absent. 3. Participants are not fully committed. 4. Participants don’t have an open mind. 5. Participants loose focus. 6. Participants loose sight of the programs objectives. 7. Participants run out of time. 8. Your records and summaries are incomplete and missing vital information. DELIVERABLES1. Create a summary of your key findings categorised by impact and total addressable market. OUTCOMEBy the end of this stage you will have evaluated all the discoveries and findings from the previous stages and have a good view of your top concepts.MINDSTORMY OU HAVE finally reached the MINDSTORM STAGE where your team takes their findings from the DISCOVERY STAGE and uses them to generate as many new ideas and product concepts as possible. This is the creative peak of the entire program, and the innovation opportunities, the discovered customer frictions and problems to solve, and the creative process all play a vital part during this stage. You now have the chance to change the future for the better and the electricity that you can feel coursing through the synapses in your brain will soon trigger the spark that ignites your creativity and makes it all happen, so embrace it don’t fear it, and remember tens of billions of years ago all it took was a single spark to give birth to the entire universe and all the infinite possibilities and potential that came with it. ESSENTIAL THINKING When you have your head buried in the program sometimes it’s easy to overlook things, so here are some essential things to bear in mind to help you get the most from your journey... Be Bold The ideas you generate during this stage can target your company’s existing industry, adjacent industries, or an industry or collection of markets that have yet to be created so be bold. Curb Appeal As you step through this part of the program try to keep ideas that would be very appealing to customers and that would stand out in a crowded market at the forefront of your mind. Often you’ll also find that these types of ideas will also be the ones more likely to gain rapid internal support. Fear Factor Remember that if the concepts you are mindstorming don’t excite or scare you then they’re probably playing it too safe or too close to the existing status quo, in which case do whatever you need to do and re-double your efforts. Get Out Never ever do brainstorming at the office, go out and find a bright motivational space to conduct your workshops in. 249311institute.com EXPLORE MORE BOOK AN EXPERT CALLNext >