< PreviousPREPARE PHASE • PLAN STAGE YOUR SCHEDULE Before you start running program you should agree and communicate a clear schedule of dates and milestones for each stage, along with a complete summary of roles, responsibilities and work flows. The expectations and deliverables for each stage are clearly laid out in the appropriate sections in this Codex. POINTERS While I have done my best to keep this program simple for you needless to say there are a lot of moving parts that all need to be stage managed. Here are some of the things to consider when building your schedule: 1.Consider what activities and meetings are mandatory or optional, face to face, or performed remotely. 2.Don’t schedule to run the program during busy periods. 3.If possible try to avoid crossing between quarters so as to maintain focus. 4.Maintain the momentum of the program by avoiding scheduling it near major holiday periods. 5.Participants should receive a weekly list of assignments to keep them focused and on track. 6.Schedule regular meetings to check progress and assign work.PREPARE PHASE • PLAN STAGE YOUR VENUES Developing your Program Plan is all very well and good, but unless you’ve secured and prepared the venues where you’ll be running it then you’ll find it difficult to execute. POINTERS Venues, irrespective whether or not they’re digital or physical will play a vital role in helping ensure the success of your program and the quality of its outputs. As a result it is important that you choose your venues carefully, so here are some considerations: 1.Find venues that are away from the participants every day duties. 2.Find venues that are inspirational. 3.Find venues that inspire collaboration and creativity. 4.Get out of the office. 5.Make sure everyone has access to the digital collaboration tools.PURPOSEB Y FAR one of the most important tasks of this entire program is to define your company’s Exponential Purpose - your North Star and the reason for your company’s very existence. Your Exponential Purpose is an aspiration of what your company wants to achieve, rather than what it wants to be, and it’s the shining light that guides you and all your company’s activities and behaviours. It’s also the guiding light that will ensure you and your teams remain on mission throughout the course of this program. Your Exponential Purpose is your company’s proclamation to the world, your aspiration, and your statement of intent. It is the purpose that drives your company forward and the bedrock on which your company’s cultural DNA is forged. It is everything you stand for and everything you fight for. It also shouldn’t be lost on you that today many of the world’s most admired companies, as well as many of the company’s with some of the world’s largest market caps, aren’t just those who make great products and services, they’re the ones with inspirational purposes that evoke an almost cult-like loyalty and passion within their customer base. And for those of you who still doubt the power of purpose then I’d suggest you to have a look at some of these companies brand value which, in Tesla’s case, for example, is over $10 Billion at the time of printing, and which in Apple’s case is worth over $200 Billion - both of which are significant bumps when it comes to realising shareholder value. If you’re into that sort of thing... Developing your Exponential Purpose though will be challenging, after all there are so many avenues you can explore and options to choose from, but when drafting it you should do your best to eliminate the words in your drafts that allude to what your company wants to become rather than it’s aspirations. And while this might sound like a minor detail it’s a crucial one, and we’ll explore how to create the perfect Exponential Purpose in this stage. ESSENTIAL THINKING When you have your head buried in the program sometimes it’s easy to overlook things, so here are some essential things to bear in mind to help you get the most from your journey... Be Selfless Never make your Exponential Purpose 83311institute.com EXPLORE MORE BOOK AN EXPERT CALLthing you want is to find that it limits your ability to pivot and has to be torn down and re-crafted from scratch again. Rise Above Your Exponential Purpose must be a transcendent proclamation that rises above your company and your customers and serves a higher, more ambitious purpose. Rise And Shine Your Exponential Purpose should inspire you and others to get out of bed every morning. Steer Clear It’s easy to create a meaningless and vacuous Exponential Purpose that when all is said and done doesn’t really mean anything and comes across as little more than a marketing or mission statement so avoid anything that sounds like either of these at all costs. Think Big One of the challenges that many people face is thinking big enough so if you’re struggling then get outside and find inspiration. 84311institute.com about you or your company, ideally it should be a selfless proclamation. Embrace Cornucopia Your Exponential Purpose has to embrace a cornucopia of ambitions and emotions. It must be aspirational, bold, inspiring, passionate, positive, purposeful, and above all else transformational. After all, remember, not only are you trying to create a Exponential Purpose that your company can embrace and follow, but one that your employees and others can embrace and follow too. Keep It Simple Your Exponential Purpose should be easy and simple to understand right out of the gate and you shouldn’t need to spend extra time with people having to clarify or explain it. No Restrictions We already know that the future is as disruptive as it is fast paced so ensure your Exponential Purpose isn’t so specific that it locks your company into a specific market or product area because when things change, and they will, the last STATE OF THE UNION CHECKPOINT ... ARE WE EXCEEDING , MEETING , OR FALLING BEHIND ON OUR PURPOSE ? TASK SUMMARY Your task during the PURPOSE STAGE is to craft your company’s Exponential Purpose that will from here on in act as your North Star. SCHEDULE You have ONE WEEK to complete this stage. PREPARE PHASE • PURPOSE STAGE MONTUEWEDTHUFRISATSUN REVIEW SESSION Review your progress and address any issues. Discuss your objectives and assign tasks to members of the Core Team. KICK OFF WORKSHOP Review your progress, and finalise your Exponential Purpose. WRAP UP WORKSHOPGUIDANCE ACTIVITY LIST1. Conduct your Kick Off Workshop 2. Conduct a Review Session. 3. Conduct a Wrap Up Workshop. TIPS1. Look high and low to answer the question of why your organisation exists in the first place. 2. Keep it simple. 2. Remember to think big. 3. Seek out a broader purpose. 4. Identify common themes and drill down into them for inspiration. 5. Think about the change you would like to see in the world. 6. Your Exponential Purpose should inspire you to get out of bed in the morning. 7. Use story telling as a way to work through ideas. CRUCIAL MOMENTS1. Defining the opportunity space. 2. Brainstorming ideas. RISKS1. Your Exponential Purpose is too narrow and specific. 2. It isn’t simple enough to understand and needs to be explained. 3. It isn’t challenging enough. 3. People don’t rally around it. 3. It isn’t a big enough proclamation. 4. It comes across as a marketing statement. 5. Your Exponential Purpose is meaningless. 6. Not everyone contributes. 6. It limits your ability to pivot in the future. DELIVERABLES1. Craft a Exponential Purpose that your entire company and others can rally around. OUTCOMEBy the end of this stage you will have crafted your company’s Exponential Purpose. PREPARE PHASE • PURPOSE STAGEEXPONENTIAL PURPOSE PURPOSE STAGE Use this tool to create your company’s Exponential Purpose. By framing your thinking according to the three categories below you will be able to separate your Exponential Purpose from your execution. Click or scan to download this resource and other innovation resources. TEAM NAME AND NOTES: HOW WILL THE COMPANY ADDRESS THE OPPORTUNITY Imagine the transformation. WHY DOES THE COMPANY EXIST Define the problem space. OUR EXPONENTIAL PURPOSE Create your Exponential Purpose statement. WHAT WILL THE COMPANY DELIVER Mindstorm ideas. 1 2 34MINDSTORM PURPOSE STAGE This tool helps you launch authentic conversations about the passions underlying your Exponential Purpose and will help you zero in on the core issues and trends you care about solving. Click or scan to download this resource and other innovation resources. TEAM NAME AND NOTES: IMPACT ON SOCIETY Detail the impact on society. THE CHANGE YOU WANT TO SEE IN THE WORLD Visualise the change you want to see. GREAT CAUSES YOU WOULD VOLUNTEER TIME FOR List the causes you would gladly volunteer your time to help solve. WHAT WOULD INSPIRE YOU EVERY DAY List the things that would inspire you to get out of bed every morning. 1 34 2Next >