< PreviousALIGNA RGUABLY THE most powerful way to inspire the right behaviours and create genuine lasting value within a company is to create a sense of belonging and engagement aligned with a common cause and shared purpose. And these are just two reasons why the Exponential Purpose you developed during the PURPOSE STAGE is so important - it’s your North Star and your starting point to attracting new loyal consumers in new markets and building an formidable community of active stakeholders. It also goes without saying that unless all of the participants and stakeholders involved in this program are aligned and supportive with your objectives then you run the very real risk of the infamous corporate immune system swooping in on your ambitions and killing them. After all, nothing unravels good intentions or a good strategy as quickly as a misaligned company that’s either silently or visibly at war with itself. 91311institute.com EXPLORE MORE BOOK AN EXPERT CALLASSESSN O EXPEDITION leader would ever dream of setting off on a grand adventure without first making a full and thorough assessment of their own situation, the challenges in front of them, and the gaps in their own capabilities and skills. Against the back drop of this program, as much as it would be wonderful to be able to deny the following, just as with real life expeditions, try as hard as you can no company is ever fully prepared for the future because while you can be meticulous in your planning sometimes life just throws you curve balls - and avalanches. Suffice to say though, if you plan carefully and are aware of your short comings and have plans to overcome them then your ability to see these curve balls and react accordingly and quickly will be improved - all of which ultimately means that the likelihood of their doing material damage to your company will be either eliminated or reduced. So, as a consequence of all this, as you assess your company’s existing position and readiness be thorough in your assessment and evaluation process, plan accordingly, work through the program, and always be expecting the unexpected by exploring more. 93311institute.com EXPLORE MORE BOOK AN EXPERT CALLCOMMUNICATEO NE OF the many areas that companies often either overlook, or address at the last minute, is one of the most vital, especially when it comes to helping create the right inspirational culture and atmosphere within your company. I am, of course, talking about Communication. While I appreciate communications might not be top of everyone’s to do list, unless you happen to be in the communications or marketing department of course, communicating the very existence, objectives, and the results of your program, can be one of the most powerful tools you have in your arsenal. After all, not only can an effective communications strategy help with engagement and recruitment, as well as helping to increase the levels of sponsorship and executive engagement, but it can also be an incredibly powerful engine that helps you create effective, lasting, and meaningful cultural change within your organisation. 95311institute.com EXPLORE MORE BOOK AN EXPERT CALLRECRUITH AVING COMPLETED all of the previous foundational stages it’s time to prepare yourselves for the LAUNCH PHASE of the program, and for that you will need to recruit the team members for your PATHFINDER and PIONEER Teams who will soon be taking center stage. Given the dual purpose of the program, on the one hand to disrupt and re-invent your existing company and industry, and discover and lead new industries, and on the other hand, to extend your company’s current position within its existing markets, the two teams have two distinctly different sets of objectives. As a result getting the make up of the teams and recruiting the right individuals is absolutely crucial, and during this stage getting this right should be your sole focus to the exclusion of everything else. PATHFINDER DNA. The PATHFINDER Team, who, as mentioned, will be tasked with nothing less than disrupting and re-inventing your existing company and industry, and discovering and leading new industries, will need to be comprised of young leaders, creative thinkers, and intrapreneurs who are enthusiastic about innovation and disrupting the status quo. In general, the younger the better, although keep in mind that candidates can also be found among more senior employees and people with previous entrepreneurial experience. You can also consider including entrepreneurs from outside of your company who can provide you with different view points and facilitate disruptive thinking. PIONEER DNA. The PIONEER Team on the other hand will be tasked with sharpening your company’s proverbial saw and extending your company’s current position within its existing markets, and should be comprised of senior leaders and middle management members from different areas of the company who can lead the resulting initiatives at the end of the program. 97311institute.com EXPLORE MORE BOOK AN EXPERT CALLTASK SUMMARY Your task is to recruit the members of your PATHFINDER TEAM and PIONEER TEAM who will be on point during the LAUNCH STAGE of the program. SCHEDULE You have NINE DAYS to complete this stage. But getting the composition of these teams is crucial so if you need more time take it. PREPARE PHASE • RECRUIT STAGE MONTUEWEDTHUFRISATSUN MONTUEWEDTHUFRISATSUN RECRUITMENT EVENT Run a recruitment workshop. Search for candidates across your company with the right attributes. SEARCH WRAP UP WORKSHOP Finalise your selections and make the necessary offers. Start down selecting your candidates, get commitments. SELECTION WORKSHOP Start interviewing suitable candidates. INTERVIEW SESSIONSTEAM MAKE UP During this stage you will be recruiting candidates for the PATHFINDER and PIONEER Teams. They can be from inside or outside of your company and must be resourceful and tenacious with the following key attributes: PREPARE PHASE • RECRUIT STAGE OPTIMAL TEAM COMPOSITIONS NUMBER OF TEAMS 4 2 OF EACH TYPE INDIVIDUALS PER TEAM 4 - 8 TIME COMMITMENT 20 Hrs PER WEEK PATHFINDER TEAM CREATIVE THINKERS DISRUPTORS PIONEER TEAM INTRAPRENEURS MIDDLE MANAGERS SENIOR LEADERS CM THE COMMUNICATORS, who amplify and clarify the ideas in the minds of others outside of the team. CO THE COORDINATORS, who are responsible for driving the entire program forwards and staying on mission and on time. CA THE CUSTOMER ANTHROPOLOGISTS, the keen observers of customer behaviours, desires, and wants. FC THE FORECASTERS, the forecasters and modellers of the economic and social value of the future of innovation. GE THE GENERATORS, the idea generators who get the ideation and innovation sessions rolling. IT THE ITERATORS, the idea engineers who takes ideas and turns them into innovations. PR THE PRODUCERS, the champions of getting things done and of moving things along. RR THE ROADBLOCK REMOVERS, who eliminate organisational, political, and financial roadblocks. TG THE TECH GURUS, the technologists who can turn the innovations into reality. VI THE VISIONARIES, the force behind creating the world as it could be and should be.Next >