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DNA based marketing is becoming a reality, and brands are cashing in
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DNA based marketing is becoming a reality, and brands are cashing in
Connected Society
By Matthew Griffin
 - 
12th August 2019
DNA based marketing is becoming a reality, and brands are cashing in

WHY THIS MATTERS IN BRIEF As gene sequencing gets cheaper, and as companies get more access to personal information, from biomarkers and wearables to big…

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