THE 311 INSTITUTE IS A FUTURES AND DEEP FUTURES CONSULTANCY WORKING BETWEEN THE DATES OF 2020 AND 2070, AND WE HELP ORGANISATIONS ENVISION, BUILD, AND LEAD AN INCLUSIVE, SUSTAINABLE FUTURE.

If you’re in a hurry to learn how you can prepare yourself or your organisation for the dramatic transformation of all areas of life that lie ahead in the future then you’re in great company with us. Founded in 2016, the 311 Institute has grown into one of the most prominent think tanks for futures thinking and digital transformation in the world, working with governments, investors, multi-nationals and regulators around the world. We prime and prepare people for the “great challenges” that lie ahead and bring people together to come up with unconventional answers to everyday challenges that range from the mundane and the extraordinary, to the unbelievable and the unimaginable.

“We’re optimists who believe that technology can be used for the good of all humanity. That’s why we want to educate and inspire people, and put them in a position to understand and use exponential technologies,” says Matthew Griffin, referring to technologies such as artificial intelligence, gene editing, nanotechnology, semiconductors, and beyond, whose power virtually doubles every year.

In Griffin’s view, for example, society has a lot of catching up to do if we are to be ready for a ubiquitously connected future in which virtually any question, even a complicated medical diagnosis, can be answered with a dense network of sensors and intelligent devices.

“As soon as students graduate from a university, their knowledge is often already outdated. It would be naive to ascribe magic powers to new technologies, but they can unlock new opportunities for tackling humanity’s great unsolved challenges, from poverty and hunger to education to health. We believe,” adds Griffin, “in a future of abundance, of energy, of food, and of resources of all kinds, not of deprivation. And we should all help build this future for the benefit of all of us, not just one country, or small pockets of society.”

FROM VISIONARY ENTREPRENEURS AND GOVERNMENTS TO THE WORLD’S LEADING BRANDS, OUR CUSTOMERS PRODUCTS AND SERVICES TOUCH EVERY PART OF PEOPLE’S EVERY DAY LIVES, TODAY AND EVEN MORE SO IN THE FUTURE.

Our value is best summarised by our customers: “Our insights give them time back.”

By helping  our customers envision and predict the future with more clarity than ever before our insights help our customers craft new points of view and see business opportunities and threats years, and sometimes even decades, before they materialise – literally putting them years ahead of their rivals. As a result our customers have significantly more time to adapt, discuss, and build winning strategies that let them out manoeuvre their competition and lead tomorrow’s markets.

WE LOVE DIFFICULT CHALLENGES. WHETHER IT’S LANDING LUNAR ROVERS ON THE MOON WITH THE XPRIZE, RE-INVENTING EDUCATION IN THE MIDDLE EAST, OR HELPING THE WORLD’S LARGEST SMARTPHONE MANUFACTURERS ENVISION WHAT COMES NEXT, THE MORE DIFFICULT THE BETTER.

It’s often said that innovating is difficult, but when you can see the problems, and you can see the emerging technologies that could be used to solve them, suddenly it’s as though the fog that clouded your creativity has lifted. This is why, in part, we’ve been so successful in helping the world’s leading brands envision the future of their industries, and helping them build the future products and services that will help keep their companies prosperous and vibrant.