Elon Musk

WHY THIS MATTERS IN BRIEF Being able to re-use rockets cuts the cost of launches down by a hundred fold, paving the way for cheaper,…

WHY THIS MATTERS IN BRIEF As artificial intelligence gets better at out performing humans visionary entrepreneurs like Elon Musk want to make sure humanity isn’t…

WHY THIS MATTERS IN BRIEF Showcasing how AI will destroy the world is easy but finding a solution isn’t.   Today’s press is full of…

WHY THIS MATTERS IN BRIEF Man hasn’t returned to the Moon since first landing on it 45 years ago, and this will be the first…

WHY THIS MATTERS IN BRIEF Dubai’s government have now got everything they need to create the world’s first, full end to end autonomous transportation network…

WHY THIS MATTERS IN BRIEF Many analysts used to believe that driverless cars were a decade away, but company after company, including Tesla, wants to…

WHY THIS MATTERS IN BRIEF Telepathic communication is the stuff of true sci-fi but we’ve already demonstrated that we can achieve it using technology, now…

Polymer WHY THIS MATTERS IN BRIEF Electric vehicles have been held back by battery and charging technologies, now a single supercapacitor technology might be able…

WHY THIS MATTERS IN BRIEF Many people believe that a rising tide of automation and intelligent machines will put much of today’s workforce onto the…

WHY THIS MATTERS IN BRIEF Over 65% of the Earths population still don’t have internet, Musks ambitious project will bring them the same internet benefits…

WHY THIS MATTERS IN BRIEF Over half the worlds population has no access to the internet, or the services, or benefits it offers. These audacious…

WHY THIS MATTERS IN BRIEF By building a vertically integrated company that has control of it’s supply chain and product R&D Musk can realise efficiencies…