Synthetic Content

WHY THIS MATTERS IN BRIEF By using ChatGPT to augment their human workers Morgan Stanley hopes to give its staff access to expertise and knowledge…

WHY THIS MATTERS IN BRIEF I’ve been talking about generative video for almost a decade, and it’s now getting better, albeit slowly.   Love the…

WHY THIS MATTERS IN BRIEF The greatest interest in ChatGPT ironically came from China, not the rest of the world and now they have a…

WHY THIS MATTERS IN BRIEF As the text writing bot ChatGPT takes on the world more people are getting unhappy about it and now it’s…

WHY THIS MATTERS IN BRIEF While it’s feared that ChatGPT could make a great cheating tool most exams are taken in controlled environments, so this…

WHY THIS MATTERS IN BRIEF Google has a fantastic AI bench, but it’s being outgunned and out marketed by you know who and that’s freaking…

WHY THIS MATTERS IN BRIEF Imagine all the times you use your voice, now imagine what would happen if people could clone it – for…

WHY THIS MATTERS IN BRIEF AI can create music, create the voices to sing the music for you, and even let singers open source their…

WHY THIS MATTERS IN BRIEF AI is getting to the point where it’s becoming the perfect educational aid… or cheating tool, and teachers aren’t prepared…

WHY THIS MATTERS IN BRIEF Increasingly people can type text into an AI and the AI will auto-generate all kinds of content, from articles and…

WHY THIS MATTERS IN BRIEF What happens when AI generates most of our content – including podcasts? It changes entertainment, society, and our ability to…

WHY THIS MATTERS IN BRIEF If AI can create the images, videos, and content you need then why do you, or Shutterstock, need human artists…