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WHY THIS MATTERS IN BRIEF As physical sports and entertainment merge with digital and virtual forms companies are experimenting with bringing new experiences to the…

WHY THIS MATTERS IN BRIEF The UN recently said that carbon sequestration and capture is now the only way to avert 2C of global warming,…

WHY THIS MATTERS IN BRIEF There are many more ways to identify who you are – for all sorts of purposes – than you might…

WHY THIS MATTERS IN BRIEF Being able to predict peoples behaviours before they occur can be useful, but it can also be dangerous if they’re…

WHY THIS MATTERS IN BRIEF What if pharmacies and doctors weren’t in a remote building somewhere but in your body instead?   Love the Exponential…

WHY THIS MATTERS IN BRIEF We all too often think of things in one dimension terms, but what happens when computers can run in computers,…

WHY THIS MATTERS IN BRIEF Proteins make “life” work, and now that an AI can design them from scracth it opens the door to potentially…

WHY THIS MATTERS IN BRIEF Today most Palm Oil production requires the deforestation of massive areas of land to keep up with global demand, but…

WHY THIS MATTERS IN BRIEF We have an increasingly powerful set of tools in our arsenal to beat cancer, but it’s a very tough opponent….

WHY THIS MATTERS IN BRIEF The metaverse is coming, slowly, and in the meantime brands should think of it as another digital sales channel.  …

WHY THIS MATTERS IN BRIEF AI can be used to do great good, but it can also be weaponised to create great harm. This is…

WHY THIS MATTERS IN BRIEF As more devices and robots talk to one another directly we need to find new ways to secure their communications,…

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