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Volumetric video startup turns 2D video streams into interactive 3D content

In the future everything will be volumetric and 3D, and this is another example of the new tech that will get us there.

Key takeaways

  • The company will use the investment to commercialise its technology over the next 12 months, with a view to it being adopted by broadcasters soon afterwards.
  • An image released by BT has already teased the technology’s potential for boxing, but there are hopes to develop it for use across other sports by broadcasters.
  • The startup’s offering represents a major step forward in capturing volumetric video, which creates a 3D image that can be viewed by multiple people from different angles.
Cite or link to this article

Griffin, M. (2021) 'Volumetric video startup turns 2D video streams into interactive 3D content', 311 Institute, 10 August. Available at: https://www.311institute.com/volumetric-video-startup-turns-2d-video-streams-into-interactive-3d-content/ (Accessed: 1 October 2026).

Virtual Reality (VR) startup Condense Reality, who have developed a new system for streaming hologram-style 3D volumetric video, which essentially takes the “flat” 2D content that you watch on TV and turns it into 3D “volumetric” content like the kind you see in VR, have announced they’ve raised a seed round of more than £800,000 ($1.03 million), including £220,000 ($284,000) from SFC Capital. The company will use the investment to commercialise its technology over the next 12 months, with a view to it being adopted by broadcasters soon afterwards.

Condense Reality has been working with telecommunications giant BT, as well as the likes of the University of Bristol on the project, and so far the collaboration has focused on BT’s 5G Edge XR trial, which demonstrated the potential of 5G technology to deliver more immersive live sport viewing experiences using Augmented Reality (AR) and VR.

See how the new tech works!

An image released by BT has already teased the technology’s potential for boxing, but there are hopes to develop it for use across other sports by broadcasters.

The startup’s offering represents a major step forward in capturing volumetric video, which creates a 3D image that can be viewed by multiple people from different angles. Until now, getting this kind of video required fixed studios with green screens and hundreds of precisely-calibrated cameras, and processing mere minutes of content for streaming also took days.

See how the tech impacts the future of events, keynote by Matthew Griffin

Condense Reality says its solution enables broadcasters and content creators to capture and stream volumetric video in real time, outside a studio, and with fewer cameras.

Its Condense Reality Capture platform uses state-of-the-art computer vision and deep learning to accurately reconstruct the contents of a scene in seconds, while Condense Reality Stream allows broadcasters to stream that content to viewers via their own AR or VR headsets – including Oculus, Vive, Microsoft Hololens, and Magic Leap.

The multi-platform Condense Reality Playback app also gives viewers control of their experience via an “intuitive 3D user interface.”

“Our technology aims to bridge real and virtual worlds by enabling broadcasters to record live events as volumetric video and instantly stream them to viewers,” said Condense Reality Chief Executive and co-founder Nick Fellingham.

“Our initial focus has been on recording and streaming sports, in particular boxing, so to be working on this project with BT, one of the biggest boxing broadcasters in the world, is a huge opportunity. At a time when many sporting events cannot be viewed in stadiums, enhancing the communal viewing experience in the comfort of your own home is more timely than ever,” he said.

FAQ

Why does this matter?

In the future everything will be volumetric and 3D, and this is another example of the new tech that will get us there.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Condense Reality condensereality.com
  2. SFC Capital sfccapital.com
  3. BT bt.com

Source: first published by the 311 Institute on 10 August 2021. Cite as: Griffin, M. (2021). Volumetric video startup turns 2D video streams into interactive 3D content. 311 Institute. https://www.311institute.com/volumetric-video-startup-turns-2d-video-streams-into-interactive-3d-content/

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