Volumetric video startup turns 2D video streams into interactive 3D content
In the future everything will be volumetric and 3D, and this is another example of the new tech that will get us there.
Key takeaways
- The company will use the investment to commercialise its technology over the next 12 months, with a view to it being adopted by broadcasters soon afterwards.
- An image released by BT has already teased the technology’s potential for boxing, but there are hopes to develop it for use across other sports by broadcasters.
- The startup’s offering represents a major step forward in capturing volumetric video, which creates a 3D image that can be viewed by multiple people from different angles.
Cite or link to this article
Griffin, M. (2021) 'Volumetric video startup turns 2D video streams into interactive 3D content', 311 Institute, 10 August. Available at: https://www.311institute.com/volumetric-video-startup-turns-2d-video-streams-into-interactive-3d-content/ (Accessed: 1 October 2026).
Virtual Reality (VR) startup Condense Reality, who have developed a new system for streaming hologram-style 3D volumetric video, which essentially takes the “flat” 2D content that you watch on TV and turns it into 3D “volumetric” content like the kind you see in VR, have announced they’ve raised a seed round of more than £800,000 ($1.03 million), including £220,000 ($284,000) from SFC Capital. The company will use the investment to commercialise its technology over the next 12 months, with a view to it being adopted by broadcasters soon afterwards.
Condense Reality has been working with telecommunications giant BT, as well as the likes of the University of Bristol on the project, and so far the collaboration has focused on BT’s 5G Edge XR trial, which demonstrated the potential of 5G technology to deliver more immersive live sport viewing experiences using Augmented Reality (AR) and VR.
See how the new tech works!
An image released by BT has already teased the technology’s potential for boxing, but there are hopes to develop it for use across other sports by broadcasters.
The startup’s offering represents a major step forward in capturing volumetric video, which creates a 3D image that can be viewed by multiple people from different angles. Until now, getting this kind of video required fixed studios with green screens and hundreds of precisely-calibrated cameras, and processing mere minutes of content for streaming also took days.
See how the tech impacts the future of events, keynote by Matthew Griffin
Condense Reality says its solution enables broadcasters and content creators to capture and stream volumetric video in real time, outside a studio, and with fewer cameras.
Its Condense Reality Capture platform uses state-of-the-art computer vision and deep learning to accurately reconstruct the contents of a scene in seconds, while Condense Reality Stream allows broadcasters to stream that content to viewers via their own AR or VR headsets, including Oculus, Vive, Microsoft Hololens, and Magic Leap.
The multi-platform Condense Reality Playback app also gives viewers control of their experience via an “intuitive 3D user interface.”
“Our technology aims to bridge real and virtual worlds by enabling broadcasters to record live events as volumetric video and instantly stream them to viewers,” said Condense Reality Chief Executive and co-founder Nick Fellingham.
“Our initial focus has been on recording and streaming sports, in particular boxing, so to be working on this project with BT, one of the biggest boxing broadcasters in the world, is a huge opportunity. At a time when many sporting events cannot be viewed in stadiums, enhancing the communal viewing experience in the comfort of your own home is more timely than ever,” he said.
What this means for your organisation
Capture has left the studio.
Volumetric video used to need fixed studios, green screens and hundreds of precisely-calibrated cameras. Processing minutes of content also took days. Condense Reality says it now captures in real time, outside a studio, with fewer cameras, and rebuilds a scene in seconds.
Live sport is the first test.
The first focus is boxing, built on BT's 5G Edge XR trial. Broadcasters hope to extend it to other sports. This sits alongside the shift of live sports rights from TV channels to streamers, so formats that add value for viewers may matter more.
Headsets will shape the audience.
Streams reach viewers on Oculus, Vive, Microsoft Hololens and Magic Leap headsets. The company plans to commercialise over the next 12 months. Our data rates volumetric video as one to watch, with wide use around 2040, so start with small pilots and track audience take-up.
Three questions for your next leadership meeting
- Which of our live events would gain most from a 3D viewing option?
- Do our audiences own the headsets this kind of streaming needs?
- Who could we partner with to test volumetric capture in the next year?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
In the future everything will be volumetric and 3D, and this is another example of the new tech that will get us there.

About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
Read full bio
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Condense Reality condensereality.com
- SFC Capital sfccapital.com
- BT bt.com
Source: first published by the 311 Institute on 10 August 2021. Cite as: Griffin, M. (2021). Volumetric video startup turns 2D video streams into interactive 3D content. 311 Institute. https://www.311institute.com/volumetric-video-startup-turns-2d-video-streams-into-interactive-3d-content/
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