Media and Entertainment Industry

WHY THIS MATTERS IN BRIEF Deepfakes are getting better, in two years they’ll be perfect, and that means you won’t be able to trust anything…

WHY THIS MATTERS IN BRIEF Some deepfakes are meant for fun, others are meant to spread lies, disinformation, and weaponise society against itself so new…

WHY THIS MATTERS IN BRIEF If you told a human artist to create a picture of an astronaut riding a horse they’d be able to…

WHY THIS MATTERS IN BRIEF When you can no longer trust the information you see, and when technology lets you create fake people and fake…

WHY THIS MATTERS IN BRIEF The Metaverse and NFT’s represent a new $13 Trillion economy, and companies are experimenting with it.   Love the Exponential…

WHY THIS MATTERS IN BRIEF In the real world our interactions with the virtual world are limited, after all a virtual ball in VR technically…

WHY THIS MATTERS IN BRIEF In the world of Minecraft mods this has to top them all – a virtual computer running in a virtual…

WHY THIS MATTERS IN BRIEF If you’re fed up of standing in one place and waving your arms to get anywhere in VR these cyberpunk…

WHY THIS MATTERS IN BRIEF There is no escaping advertising even in the Metaverse where debates about regulations and privacy will likely take years to…

WHY THIS MATTERS IN BRIEF Virtual Reality is still a relatively nascent technology but it’s improving and being adopted faster than ever.   Love the…

WHY THIS MATTERS IN BRIEF VR headsets are getting smaller and slimmer and it’s only a matter of time now before we see the first…

WHY THIS MATTERS IN BRIEF AI is getting a lot better at creating synthetic imagery and this also means you can now easily repair your…