Adidas jumps into the world of NFTs with Bored Ape Yacht Club
The Metaverse and NFT's represent a new $13 Trillion economy, and companies are experimenting with it.
Key takeaways
- Adidas has announced it's jumping into the Metaverse, literally, in collaboration with Bored Ape Yacht Club, GMoney NFT, and PUNKS Comic.
- The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take.
- Bored Ape Yacht Club contains more than 10,000 NFTs minted on the Ethereum (ETH) blockchain.
Cite or link to this article
Griffin, M. (2022) 'Adidas jumps into the world of NFTs with Bored Ape Yacht Club', 311 Institute, 26 April. Available at: https://www.311institute.com/adidas-jumps-into-the-world-of-nfts-with-bored-ape-yacht-club/ (Accessed: 1 October 2026).
Adidas has announced it's jumping into the Metaverse, literally, in collaboration with Bored Ape Yacht Club, GMoney NFT, and PUNKS Comic.
In an article posted on the Adidas mobile app, the developers behind the initiative had this to say: “Adidas, known for celebrating ideas at the bleeding edge of originality, is settling in at the frontier of creativity: The Metaverse. Our goal there? To see every one of its inhabitants thrive. The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain and NFTs those pioneers can now own a piece of what they create.”
Post on X Today we leap Into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic. It’s time to enter a world of limitless possibilities.https://t.co/LmgtrRn20c pic.twitter.com/40kU8tayrS adidas Originals (@adidasoriginals) December 2, 2021
In the article, a piece of the Bored Ape Non-Fungible Token (NFT) was redrawn to feature Adidas' iconic tracksuit. Bored Ape Yacht Club contains more than 10,000 NFTs minted on the Ethereum (ETH) blockchain. Meanwhile, gmoney is a notable cryptocurrency and NFT influencer who has been featured on Fortune NFTy 50.
Lastly, PUNKS Comic combined both the world of NFTs and physical comic books to create so called crypto comics, a kind of PhyDigital product, and it’s now expected that NFT sales could reach a record $18 billion by the end of the year, making the sector one of crypto's hottest performers.
What this means for your organisation
Brands borrow community credibility.
Partnering with established NFT projects gives Adidas instant standing with crypto audiences. Building that reach alone would take years. Marketing leaders should look for partners who already own the audiences they want.
Digital and physical products merge.
Crypto comics show products that live in both worlds. Ownership of a digital item can connect to real goods. Product teams should explore items that blend digital and physical value.
Hype carries brand risk.
Token markets move fast and can crash. Association with speculative assets can hurt reputations. Set clear limits on exposure and focus on lasting customer value.
Three questions for your next leadership meeting
- Which communities could give us credibility with new audiences?
- Could our products combine digital and physical ownership?
- How would we protect our brand if token markets fall?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
The Metaverse and NFT's represent a new $13 Trillion economy, and companies are experimenting with it.
About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
Read full bio
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
What future do you need to see?
Choose one to get started on virtual worlds and the future of your organisation.
Sources and further reading
- jumping twitter.com
- GmoneyNFT twitter.com
- View on X → twitter.com
- Ethereum price cointelegraph.com
- Nfty 50 fortune.com
Source: first published by the 311 Institute on 26 April 2022. Cite as: Griffin, M. (2022). Adidas jumps into the world of NFTs with Bored Ape Yacht Club. 311 Institute. https://www.311institute.com/adidas-jumps-into-the-world-of-nfts-with-bored-ape-yacht-club/
You are welcome to quote this article with credit and a link to the original.