Synthetic Imagery

WHY THIS MATTERS IN BRIEF Many artists and content creators are trying to sue AI companies who trained their Generative AI models on their content,…

WHY THIS MATTERS IN BRIEF Now Toyota’s designers can sketch a car on paper and Toyota’s AI will bring it to life, complete with all…

WHY THIS MATTERS IN BRIEF Generative AI has the ability to dramatically accelerate, and disrupt, the movie making industry and it’s arrived in Tinsel Town….

WHY THIS MATTERS IN BRIEF I have said for almost a decade that AI can be creative and original because they are ironically a process…

WHY THIS MATTERS IN BRIEF Perhaps years too late already watermarking content created by AI may help us identify it, and help AI’s avoid training…

WHY THIS MATTERS IN BRIEF The human brain is complex, but using technology what you think is increasingly being decoded by AI and streamed to…

WHY THIS MATTERS IN BRIEF The entire internet is going to be saturated with junk content created by AI, and this is only the beginning….

WHY THIS MATTERS IN BRIEF Scientific research has to have integrity and be accurate, and time and time again researchers using synthetic content in their…

WHY THIS MATTERS IN BRIEF Increasingly we won’t need humans to create, publish, or distribute advertising content …   Love the Exponential Future? Join our…

WHY THIS MATTERS IN BRIEF When deepfakes are more convincing and real than genuine images of people we change our behaviours, opinions, and more importantly…

WHY THIS MATTERS IN BRIEF I’ve been talking about generative video for almost a decade, and it’s now getting better, albeit slowly.   Love the…

WHY THIS MATTERS IN BRIEF If AI can create the images, videos, and content you need then why do you, or Shutterstock, need human artists…