As marketing gets automated Revolve show off their AI generated billboards
Increasingly we won't need humans to create, publish, or distribute advertising content ...
Key takeaways
- Entitled ‘Best Trip’, the campaign is a celebration of the retailer’s 20th-anniversary, and looks to signify its past, present and future through the artwork.
- The imagery was developed in collaboration with AI studio Maison.Meta and appears on several billboards in California that will be visible throughout the month of April.
Cite or link to this article
Griffin, M. (2023) 'As marketing gets automated Revolve show off their AI generated billboards', 311 Institute, 12 April. Available at: https://www.311institute.com/as-marketing-gets-automated-revolve-show-off-their-ai-generated-billboards/ (Accessed: 25 October 2026).
Revolve has upped its efforts in digitalisation, unveiling what it says is “the world’s first” Artificial Intelligence (AI) generated billboard campaign. Entitled ‘Best Trip’, the campaign is a celebration of the retailer’s 20th-anniversary, and looks to signify its past, present and future through the artwork.
The imagery was developed in collaboration with AI studio Maison.Meta and appears on several billboards in California that will be visible throughout the month of April.
The Future of Synthetic Content, by keynote Matthew Griffin
As an additional part of the campaign, Revolve is also producing and selling a limited edition capsule collection from the designs seen in the imagery, which is currently available to purchase throughout spring.
This was all generated by AI, and it's only going to get better
In a release, Michael Mente, co-founder and co-CEO of Revolve, said: “Technology is a big competitive edge for us and allows us to continue to win. Through AI, we'll be able to explore new emerging designers, brands, and trends that we are known for delivering in unique ways.
"We've known the Maison.Meta team for a long time, and they understand our vision. We knew they'd be the best people to bring this AI campaign to life. This brand-elevating moment sets the tone for where we are heading."
To continue building on its presence in this area, Revolve will also be partnering with Maison.Meta on further AI initiatives this year, including the firm’s upcoming AI Fashion Week in New York on May 20 to 21.
What this means for your organisation
Advertising is becoming machine made.
Revolve put AI imagery on physical billboards and tied it to a product line. This is part of a wider shift in which fewer people are needed to create, publish or distribute advertising. Synthetic content is now a working tool for brands, not a lab test.
Technology is a competitive edge.
Revolve's co-CEO said technology lets the firm keep winning, and that AI helps it spot new designers, brands and trends. The campaign is also tied to a limited capsule collection. Leaders should look at where AI can link creative work directly to sales.
Teams need new roles and rules.
Revolve plans more AI work with its studio partner this year. As that kind of work grows, managers will direct AI tools alongside people. Firms should decide who briefs, checks and signs off machine made creative before it goes public.
Three questions for your next leadership meeting
- Which of our ad tasks could AI handle well today?
- Who approves AI made creative before it reaches the public?
- How would we judge an AI campaign against a human one?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
Increasingly we won't need humans to create, publish, or distribute advertising content ...
About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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