INSIGHTS FROM A TOP TRENDS SPEAKER
Looking to book a top keynote speaker who delivers real impact? Matthew Griffin is globally recognised award winning speaker who has inspired tens of millions worldwide. With powerful keynotes and executive masterclasses delivered in over 80 countries, he is trusted by governments and the world’s most respected brands to inspire action and help them build high performance organisations.
WHAT ARE TRENDS?
Trends are general patterns of change that influence the behaviours of everyone and every thing on our planet. There are two principal types of trends – Megatrends and Microtrends – and they can take any form including economic, environmental, political, societal, and technological, and can have any level of direct and or indirect impact on companies.
MEGATRENDS AND MICROTRENDS
Megatrends are powerful high impact forces that shape the future of global business, culture, and society. Microtrends, on the other hand, are trends with smaller, narrower impacts that are often more niche in nature.
To use an analogy you can think of Megatrends in much the same way as you think about ocean tides – large unstoppable forces that seem to have a mind of their own and only travel in one direction despite your best efforts to disrupt or influence them. And, eventually, like it or not, they’re going to sweep you in that direction. Within these tides though there are countless smaller forces at work – Microtrends – which are the equivalent of currents, eddies, and vortexes. And, while Megatrends determine your overall direction of travel it’s these that often determine your final destination and future state.
What ever trends are affecting your company though the skill is in being able to surf these trends and not get crushed by them, and in today’s world that’s a challenge that every company is struggling with.
COMPANIES: BURNT OUT, CRUSHED, AND HITTING THE WALL
Companies today aren’t subject to just a few trends, they’re subject to hundreds that are harder to predict and coming thicker and faster than ever before to create a near perfect storm of complexity and volatility.
It’s no surprise therefore that leadership teams are struggling to cope. Technological trends alone have erased an estimated $50 Trillion of value while opening the door to over $210 Trillion of new value. Furthermore, with external trends affecting 55% of companies performance, and outside of the CEO’s control, and 45% of CEO’s believing their companies won’t be economically viable within a decade without re-invention, as we continue to see the average global life span of companies fall to record lows, and the average tenure of Fortune 250 CEO’s plummet by 20% in the past six years alone. All of which makes being able to see, understand, and adapt to trends – no matter what form they take – a business priority.
HOW TRENDS ARE CHANGING
Step back in time and our world was local, linear, and slow paced. Today it’s global, exponential, and fast paced with new events and trends traveling around the world in seconds and amplifying one another to create the most complex business environment ever.
From a leadership and societal standpoint this means that consumer behaviours and sentiment can change in an instant, markets can appear or disappear overnight, decision making and planning become tortuous, protecting shareholder value becomes laberynthine, and leaders burn out faster with “trend fatigue.” All of which are then compounded by the political and regulatory whipsawing and technological one-upmanship which dominate conversations in company board rooms and government briefing rooms alike, with economic, environmental, and societal trends bringing up the rear – even though we could quite easily argue that it should be the other way round.
Unsurprisingly, facing unprecedented global challenges, this so called VUCA-MAX world is forcing leadership teams and their companies to adapt in extraordinary ways, hunt out new stable markets, and develop resilient companies that can weather any storm – all of which is like trying to catch leaves in a Hurricane.
22 TRENDS NOONE IS SEEING
THE FUTURE OF INDUSTRIES
THE FUTURE OF LEADERSHIP
THE FUTURE OF MOBILITY
ARE ALL TRENDS SPEAKERS THE SAME?
Just as every trend is unique so too is every trend speaker who are all the sum of their own experiences and relationships. While most cover specific domains, such as business and economic trends, consumer and societal trends, global and geopolitical trends, environmental and sustainability trends, leadership and workplace trends, technological trends, and so forth, there are a few rare experts who have deep domain expertise across all trends and help leadership teams and audiences see and navigate the whole picture – not just part of it.
And that’s what Matthew Griffin, one of the world’s most in demand Trends, Geopolitics, and Leadership speakers does on a daily basis.
MATTHEW GRIFFIN TRENDS SPEAKER
TRENDS ADVISOR . AUTHOR . LECTURER .
Having helped companies and investors create over $35 Billion of new value last year alone and recognised for five consecutive years as the world’s foremost authority on trends and innovation, award winning speaker and author Matthew Griffin doesn’t just help leadership teams explore the latest trends he predicts them – giving many of the world’s largest companies up to a ten year advantage over their competitors.
In 2016 Matthew was the first to see the emergence of the Generative AI trend and the Post Digital Age. He’s also accurately predicted the emergence of autonomous companies and cyber weapons, Global Decoupling, Synthetic Content and Synthetic Innovation, to name but a few, and today many of the world’s largest companies including Accenture, Adidas, Amazon, Citi, EY, Huawei, Google, Microsoft, PepsiCo, Samsung, and others, rely on him to help them explore and prepare for what’s next.
Working in partnership with royal households, world leaders, G7, G20, and G77+ governments, IGOs, and many of the world’s most respected companies Matthew’s ability to help leadership teams see and demystify what’s next is legendary, and by empowering them with the confidence, mindset, and tools they need to to explore, navigate, and harness emerging trends he has helped build hundreds of resilient, future proof companies that can weather every storm and benefit from every opportunity in an increasingly unpredictable world.
INTRODUCING TOP TRENDS SPEAKER MATTHEW GRIFFIN
THE BEST TRENDS SPEAKER FOR CORPORATE EVENTS AND CONFERENCES
“A WALKING ENCYCLOPEDIA OF THE FUTURE!”
NASA, KYLE E., SPECIAL PROJECTS DIRECTOR
Matthew Griffin, is a multi-award winning geopolitical advisor, leadership coach, and Futurist who NASA have described as a “Walking encyclopaedia of the future” and a “Futurist polymath.” One of the world’s most renowned Futurists and strategic foresight experts Matthew is the 15 times author of the best selling “Codex of the Future” series, and is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working across the next 50 years whose mission it is to democratise access to the future for everyone, irrespective of their abilities or background. An in demand international keynote speaker, university lecturer, and mentor he is also the only Futurist to have been invited to speak alongside world leaders at both the UN COP and WEF Davos, and his two multi-award winning YouTube channels put him in the top 0.1% of YouTubers worldwide.
A rare talent in his past Matthew helped build and lead several multi-billion dollar business units for Atos, Dell-EMC, and IBM, and his ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders, G7, G20, and G77+ governments, and many of the world’s most respected brands including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Dentons, Deloitte, Disney, Dow, EY, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, T-Mobile, UBS, VISA, and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
MATTHEW’S KEYNOTE REEL
THE FUTURE OF CYBER SECURITY
THE FUTURE OF DISRUPTION
THE FUTURE OF HEALTHCARE
MATTHEW'S DAILY WORK
In the most simplistic of terms our present day happens when different events converge – whatever those events are.
Some of these events are the result of things that were set in motion many years, decades, or even Millenia ago, such as the development of intrinsic human behaviours, others happen spontaneously, and the remainder fall somewhere in between. Unsurprisingly, the theory goes that the more of these events, or Signals, that we can catch early, the better able we are to model the impacts when they converge, then the better we should be able to forecast the Preferred, Plausible, Probable, and Preposterous futures. And this has been my personal mission for the past two decades, at Dell-EMC, IBM, and now at the 311 Institute – to identify as many Signals as possible, intensively research them all, including their behaviours and the forces driving them, and then work to develop the most accurate version of the future that we can.
One of the oddest comments I hear from Futurists, even some of the most renown, is that it’s impossible to predict the future, and that we aren’t here to predict anyway. But, I dismiss that point of view, because even with limited data we can predict things such as the continuance of Electric Vehicles, the continuous development of AI, and so forth. I also believe that the more Signals we can see, and the better able we are to understand their behaviours and impact, that the breadth of futures that we can predict can be increased. And, for those occasions when we don’t have data and or are working with imperfect data I developed the Anchoring Constants Foresight Model which so far has played a pivotal role of keeping my own predictions on track. Predictions, as you can see below, such as the emergence of Generative AI and autonomous AI companies, the democratisation of skills, and many others.
However, while envisioning the near and even medium term future is difficult, the further out we go the fuzzier the future gets.
WE ARE THE FUTURE
SEE EVERYTHING AND SUCEED
MENTORING THE NEXT GENERATION
RAISING EVERYONE UP
REASONS TO BOOK MATTHEW
SEE EVERYTHING . EXPLORE EVERYTHING . SUCCEED .
The reason to book me as your next keynote speaker is simple: I can help you see EVERY FUTURE and SUCCEED.
Unlike other speakers I can show you the whole future, not just the 30% of it that others will show you. And then I can share the tools and thinking you and your audiences need to explore it, understand it, and lead it. I understand though that you may think of this as so much marketing hype, so to prove that it isn’t I encourage you to test me, and if you can find a topic that I can’t discuss at an expert level, and in greater depth than others, then I’ll DONATE $10,000 TO CHARITY.
Are you ready to take the challenge!?
