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WHY THIS MATTERS IN BRIEF There are pros and cons to online and offline shopping, and increasingly retailers, particularly Amazon, are trying to find the…

WHY THIS MATTERS IN BRIEF Everyone loves holograms, or they think they do, because until now most holograms have relied more on parlour tricks than…

WHY THIS MATTERS IN BRIEF Advances in nanotechnology and nanophotonics are helping companies make great strides in creating, and bringing to market, new holographic display…

WHY THIS MATTERS IN BRIEF Holograms are a science fiction staple, and using a trick of the light, Euclideon and their new holographic table have…

  WHY THIS MATTERS IN BRIEF It’s almost fated that one day we’ll be able to interface and engage with new virtual reality worlds without…

WHY THIS MATTERS IN BRIEF Anything that makes exercise more entertaining and engaging has to be applauded, and nike’s latest innovation is a great example…

  WHY THIS MATTERS IN BRIEF One day computers will be in us, not on us, but until that day comes most of us find…

WHY THIS MATTERS IN BRIEF Sometimes we can forget how powerful, and how immersive, technology can be and this short film provides a timely reminder….

 WHY THIS MATTERS IN BRIEF Holograms are a sci-fi staple but manipulating light to create 3D effects is one of the most complicated challenges scientists…

WHY THIS MATTERS IN BRIEF The best technology is invisible, and Google and HTC hope that this counts   Google used to, I don’t know…

WHY THIS MATTERS IN BRIEF The ability to visualise and fly through cancers will help researchers create better treatments and better outcomes for cancer patients…

WHY THIS MATTERS IN BRIEF Avatars will play an increasingly important role in the future – whether they’re being used to depict, or replace actors…

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