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Remodel your home using augmented reality at Lowe’s

Experience your new kitchen in the comfort of your own corner of someone elses' store Lowe’s is building the first announced business application for new indoor mapping technology developed by Alphabet’s Google.

Key takeaways

  • Lowe’s is building the first announced business application for new indoor mapping technology developed by Alphabet’s Google.
  • Google’s effort, called Project Tango, uses advanced computer vision, depth sensing and motion tracking technology to build on screen 3D maps of surrounding indoor spaces in real-time.
  • The device would render a 3D map of the space which the customer could manipulate by dragging and dropping a refrigerator or bar stools into the appropriate location to see if it would fit and how it would look.
Cite or link to this article

Griffin, M. (2016) 'Remodel your home using augmented reality at Lowe’s', 311 Institute, 8 July. Available at: https://www.311institute.com/remodel-your-home-using-augmented-reality/ (Accessed: 1 October 2026).

Experience your new kitchen in the comfort of your own corner of someone elses' store

Lowe’s is building the first announced business application for new indoor mapping technology developed by Alphabet’s Google. The retailer wants customers to use the technology to map the rooms of their homes and visualise how products will look.

Google’s effort, called Project Tango, uses advanced computer vision, depth sensing and motion tracking technology to build on screen 3D maps of surrounding indoor spaces in real-time. At the Consumer Electronics Show in Las Vegas earlier this month, Lenovo Group Ltd. said it would build and sell the first smartphone that supports it. That phone will be ready this summer.

Lowe’s has already been working for months on its app with Google and it should be ready this summer, said Kyle Nel, executive director of Lowe’s Innovation Labs.  Mr. Nel sees it as an extension of the retailer’s earlier efforts with virtual and augmented reality at its innovation labs.

The idea with the app is that a customer would hold up a Tango enabled smartphone or tablet to look at, say, the customer’s kitchen. The device would render a 3D map of the space which the customer could manipulate by dragging and dropping  a refrigerator or bar stools into the appropriate location to see if it would fit and how it would look. Lowe’s takes products from the 3D database it began building for previous innovation projects. Because Lowe’s has already scanned the products, customers would see immediately if a product didn’t fit well before the delivery guys showed up.

Project Tango uses several different types of technologies to be able to do this kind of 3D mapping. A depth sensor, currently not available on most mobile devices, uses projected infrared light to estimate depth based on how the light is shaped by objects in the room. The device’s simultaneous localization and mapping functionality allows the software to learn about a room while keeping track of a user’s current position in it. For motion tracking, Project Tango uses visual-inertial odometry to estimate where a device is relative to where it started. This technology works indoors unlike GPS. In addition, standard visual odometry uses camera images to determine a change in position by looking at the relative position of different features in those images.

Using smartphones to overlay images, such as refrigerators, onto the real world photos of kitchens is an example of augmented reality. While Lowe’s may be relatively new to Project Tango, it has quite a bit of experience with augmented and virtual reality, including a home improvement simulator called the Lowe’s Holoroom that lets shoppers essentially build 3D models of rooms. Lowe’s work with holorooms attracted Google’s attention for Project Tango, said Mr. Nel. There are about half a dozen Lowe’s stores in the US where customers can use holoroom capabilities using a variety of technologies including Facebook’s Oculus Rift and Google Cardboard.

Google is now looking for ideas from developers for apps running on the Project Tango platform. The company said it is looking for partners that can invest and sustain the app over time. “We’d love to hear from businesses of all types that are ready to commit developer time,” said Eric Johnson, a technical program manager for Google’s Project Tango.

As for Lowe’s, its previous preparation with Holoroom helped in building the app with Google, said Mr. Nell. He anticipates that Project Tango will simplify modeling rooms for both Lowe’s and customers. “In this new world, you don’t have to do a lot of the really painful and onerous things that you have to currently like scanning a room or printing out markers,” he said.

311 Intelligence

What this means for your organisation

See it before you buy it.

Placing a virtual fridge in your real kitchen shows whether it fits. That reduces costly returns and failed deliveries. Customers buy with more confidence.

3D catalogues are an asset.

The retailer could move fast because it had already scanned its products. Firms with 3D data will lead in AR shopping. Retailers should start building theirs.

Phones become measuring tools.

Depth sensing turns a phone into a room scanner. That opens new services in home, property and design. Brands should plan for customers who measure with their phones.

Three questions for your next leadership meeting

  1. Could AR tools cut our product returns?
  2. Do we have 3D models of our products?
  3. What services could we offer customers who scan their homes?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

Experience your new kitchen in the comfort of your own corner of someone elses' store Lowe’s is building the first announced business application for new indoor mapping technology developed by Alphabet’s Google.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. work with holorooms lowesinnovationlabs.com

Source: first published by the 311 Institute on 8 July 2016. Cite as: Griffin, M. (2016). Remodel your home using augmented reality at Lowe’s. 311 Institute. https://www.311institute.com/remodel-your-home-using-augmented-reality/

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