Synthetic Special Effects

WHY THIS MATTERS IN BRIEF Generative AI has the ability to dramatically accelerate, and disrupt, the movie making industry and it’s arrived in Tinsel Town….

WHY THIS MATTERS IN BRIEF Can you believe what you see online? Increasingly no, and this latest high definition “DeepFake” tech is going to make…

WHY THIS MATTERS IN BRIEF Up until now if a games developer wanted to change the look and style of a game they’d have to…

WHY THIS MATTERS IN BRIEF Decades after CGI appeared rotoscoping is still one of the most laborious special effects tasks, but AI’s now tackling the…

WHY THIS MATTERS IN BRIEF DeepFakes can be used for both benign and evil purposes, but in this latest campaign a UK company used it…

WHY THIS MATTERS IN BRIEF As the barriers to creating high quality DeepFake content disappear soon we’ll all be able to create our very own…

WHY THIS MATTERS IN BRIEF There are increasingly few areas of work and society that technology isn’t influencing, and even stuntmen aren’t immune.   A…

WHY THIS MATTERS IN BRIEF As we see continue to see the rise of new types of synthetic content and tools style transfer could one…