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BMW unveils the iVision, the world’s first Circular Economy car concept

This is the first commercial car that's designed to be totally recyclable and re-usable. And hopefully the first of many.

Key takeaways

  • Ever the pioneer BMW has unveiled the i Vision Circular concept car, which represents its vision for the sustainable compact car of 2040.
  • At around four metres in length, the i Vision Circular is a little smaller than BMW’s current 1 Series.
  • Under the skin, the i Vision Circular’s solid-state battery is 100% recyclable and made from materials sourced from elsewhere in the production loop.
Cite or link to this article

Griffin, M. (2021) 'BMW unveils the iVision, the world’s first Circular Economy car concept', 311 Institute, 9 October. Available at: https://www.311institute.com/bmw-unveils-the-ivision-the-worlds-first-circular-economy-car-concept/ (Accessed: 1 October 2026).

Ever the pioneer BMW has unveiled the i Vision Circular concept car, which represents its vision for the sustainable compact car of 2040. It was revealed at the IAA Mobility 2021 event in Munich today.

One of the key pillars of BMW’s vision for the future is increasing the quantity of recycled and secondary waste material it uses in the construction of its cars from the current figure of 30% to 50% in the coming years, something that’ sorely needed if we are ever going to stand a chance of creating a sustainable world and avoid some of the worst impacts of climate change.

As a result, the i Vision Circular is made from 100% recycled or secondary material, as befits its name, which is derived from the idea of the circular economy in which materials are constantly reused and recycled. According to BMW, the four themes underpinning the concept’s design are “Rethink, Reduce, Re-use and Recycle.”

Rethink involved the company examining its approach to building cars and looking for ways to achieve greater materials sustainability, while reduce meant looking for extraneous components and materials in the car and cutting them out. Gone, with the i Vision are, for instance, chrome, leather, and even exterior paint.

Introducing the iVision Circular

For re-use, BMW focused on looking at ways to increase the car’s longevity by constantly upgrading and improving it via over-the-air updates, and recycle meant looking at ways in which end-of-life cars could be disassembled more easily, for example by avoiding the use of glue and bonding and instead using quick-release fasteners.

Externally, the lights, grilles and chrome surrounds have been replaced with two screens shaped like BMW’s traditional double-kidney grille, incorporating the headlights. All badging has been replaced by laser etching.

At around four metres in length, the i Vision Circular is a little smaller than BMW’s current 1 Series. The bodywork is hewn from secondary aluminium and, rather than paint, the metal is gold-anodised, giving it a golden lustre and allowing the designers to eschew carbon-intensive paint. Heat-treated steel surfaces towards the rear give a bluish effect.

The tyres are made from natural rubber and are slightly transparent, with a purplish tinge created by adding recycled rubber particles. Along the base of the windows, instead of a chrome strip a narrow screen provides illumination to those entering the vehicle in the dark.

The rear lights have been replaced with screens, which become completely dark and opaque when the car is switched off, apart from the BMW-badge graphic.

Inside, instead of the usual display screens is a 3D printed “crystal body” sitting in the middle of the dashboard. It reacts to hand movements and information is beamed onto the base of the windscreen via a head-up display.

Because of the large glass canopy and almost complete lack of clutter, the four-seat interior feels bright and airy, the only physical controls appearing to be the wooden steering wheel and two pedals.

Recycling is the name of the game in the cabin, too, as the seats and carpets are made from recycled plastics, with recycled wood and aluminium providing dashboard accents.

There’s no glue or bonding either, as everything is fastened together by easily disassembled connectors. BMW says off-cuts from production would all be fed back into the manufacturing process for use later on.

Under the skin, the i Vision Circular’s solid-state battery is 100% recyclable and made from materials sourced from elsewhere in the production loop.

The concept also features vehicle-to-grid charging, meaning that the battery can feed power back into the grid when needed, for example, during a power outage or at periods of peak demand.

311 Intelligence

What this means for your organisation

Recycled content is rising fast.

BMW plans to lift recycled and secondary material from 30% to 50% in coming years. Suppliers of virgin materials face pressure. Procurement teams should secure recycled supply early.

Design for disassembly pays.

Replacing glue with quick-release fasteners makes end-of-life recovery easier. That keeps materials valuable. Product teams should design for easy take-apart from the start.

Software extends product life.

Over-the-air updates keep the car current for longer. Longer life cuts waste and builds loyalty. Plan upgrades as a service, not just new models.

Three questions for your next leadership meeting

  1. How much recycled material could our products use within five years?
  2. Are our products designed to be taken apart easily?
  3. Could software updates extend the life of our products?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

This is the first commercial car that's designed to be totally recyclable and re-usable. And hopefully the first of many.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Source: first published by the 311 Institute on 9 October 2021. Cite as: Griffin, M. (2021). BMW unveils the iVision, the world’s first Circular Economy car concept. 311 Institute. https://www.311institute.com/bmw-unveils-the-ivision-the-worlds-first-circular-economy-car-concept/

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