The founder of China’s largest online retailer envisions a “100% robotic workforce”
There are particular industries and companies that lend themselves for full automation, and E-Commerce is just one of them.
Key takeaways
- Liu is the 44 year old founder, CEO and chairman of JD.com (JD), which is China’s largest retailer by revenue, and in the top three E-Commerce companies globally.
- In fact at $55.7 billion in revenue last year, if ranked alongside all US retailers, JD would be just outside the top 10.
- The company is investing $4.5 billion to build an AI center in Guandong province, and has set up its JD-X robotics research hub in Silicon Valley, led by the ex-Senior Research Manager of Amazon Go.
Cite or link to this article
Griffin, M. (2019) 'The founder of China’s largest online retailer envisions a “100% robotic workforce”', 311 Institute, 15 January. Available at: https://www.311institute.com/the-founder-of-chinas-largest-online-retailer-envisions-a-100-robotic-workforce/ (Accessed: 1 October 2026).
“I hope my company would be 100% automation someday … no human beings anymore, 100% operated by AI and robots.” That’s Richard Liu’s audacious goal, which he outlined to Forbes recently in a rare interview conducted in English at the World Retail Congress in Madrid.
He’s also not the only one with this thought or vision. Elsewhere Jack Ma the Founder of Alibaba said he saw the day coming when everyone, including a company’s CEO will be automated, at the same time as companies like Bridgewater Associates, the world’s largest asset management firm with $160Billion under management are automating everything, and the world’s first fully autonomous hedge fund based out of Hong Kong kicks into gear. And all that’s before we discuss how Amazon now have have all the pieces of the jigsaw they need to become a fully autonomous retailer, from product design to fulfilment, and Apple’s main manufacturing partner Foxconn talk up their aspirations to become a fully autonomous manufacturing company – a move that could put 1.2 million people out of jobs.
In short, the emergence of fully autonomous organisations, or Distributed Autonomous Organisations as they are better known, that are run by Artificial Intelligence (AI) and robotics, is an up ticking trend - and one I’m watching closely.
Liu is the 44 year old founder, CEO and chairman of JD.com (JD), which is China’s largest retailer by revenue, and in the top three E-Commerce companies globally. In fact at $55.7 billion in revenue last year, if ranked alongside all US retailers, JD would be just outside the top 10.
JD is a serious player, and deadly serious about AI and robotics. The company is investing $4.5 billion to build an AI center in Guandong province, and has set up its JD-X robotics research hub in Silicon Valley, led by the ex-Senior Research Manager of Amazon Go.
Operationally, it’s clear that JD’s founder sees humans being removed from the entire retail process. Picture the near future for example - when a customer makes a purchase, the order will be picked by robots in a “people-free warehouse” (Liu’s term), then delivered by drone or a self-driving vehicle within 30 minutes, where the recipient will gain access to the package via facial recognition. AI technology will manage inventory and price products as well – far more efficiently than humans.
JD is already trialling robot delivery via “campus couriers” across several universities in Beijing, and is planning to build 200 drone airports in Southwest China, so as you can tell they’re serious – and all of this talk of “full” automation is just the tip of the iceberg that will change the future jobs landscape as we know it, from the emergence of Robo-Lawyers in the legal field, and even the automation of construction, cyber-security, finance, programming, surgery and science.
FAQ
Why does this matter?
There are particular industries and companies that lend themselves for full automation, and E-Commerce is just one of them.

About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- JD.com jd.com
- Jdcom announces fourth quarter and full year 2017 results 20180302 00185 nasdaq.com
- Chinese e commerce giant jdcom elevates art retailing ai scmp.com
- JD-X robotics research hub aibusiness.com
- Jd com robot delivery china internetofbusiness.com
- Chinese online retailer is building 200 drone airports rural china 2017 12 businessinsider.com
Source: first published by the 311 Institute on 15 January 2019. Cite as: Griffin, M. (2019). The founder of China’s largest online retailer envisions a “100% robotic workforce”. 311 Institute. https://www.311institute.com/the-founder-of-chinas-largest-online-retailer-envisions-a-100-robotic-workforce/
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