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Digital human Douglas is awesome, unsettling, and possibly brilliant

Today's Digital Humans are often like yesterday's satnavs - canned technology with some basic smarts, but DigiDoug and his AI operating system could help create the first "true" autonomous digital humans.

Key takeaways

  • Douglas is being developed by Digital Domain, a visual effects titan that has worked on movies including Titanic and the last two Avengers releases, as well as video games like Destiny and Assassin's Creed Odyssey.
  • By creating as realistic a model as possible, the goal of Douglas is to make conversations between humans and machines feel easier and more natural.
  • With just 10 minutes of video and 30 minutes of audio, Douglas can change his voice and face like a chameleon – something that might be a great trick for the metaverse.
Cite or link to this article

Griffin, M. (2021) 'Digital human Douglas is awesome, unsettling, and possibly brilliant', 311 Institute, 11 February. Available at: https://www.311institute.com/digital-human-douglas-is-awesome-unsettling-and-possibly-brilliant/ (Accessed: 1 October 2026).

There's something off about Douglas. There’s always been something off about Douglas – ever since his first TED talk back in 2019. It’s probably got something to do with the fact he’s not human, he's a Digital Human. Kind of. While companies like Soul Machines use a mix of Artificial Intelligence (AI) and computer graphics to create their digital humans the creators behind DigiDoug use an altogether different approach which in this instance looks like it has more in common with telepresence than some of its competitors.

DigiDoug, as he’s known, is touted by his creators as the "most realistic real-time autonomous digital human in the world." With the word “autonomous” being the most interesting word by far there, but if that's true, then sadly I don't think the best the world has to offer is quite good enough.

Douglas is being developed by Digital Domain, a visual effects titan that has worked on movies including Titanic and the last two Avengers releases, as well as video games like Destiny and Assassin's Creed Odyssey. He's certainly an impressive creation visually, but once conversations get rolling, you can really tell that he's an imposter.

Learn about DigiDoug and see him do a Zoom call

Digital Domain modelled Douglas off of its senior director of software R&D, Doug Roble, capturing his facial structure, movements, and mannerisms from all angles, as well as his voice. By creating as realistic a model as possible, the goal of Douglas is to make conversations between humans and machines feel easier and more natural.

While his face looks pretty good in the demo Zoom call as you can tell for yourself his voice doesn't quite match his mannerisms, his movements are slightly off, and he seems to really love gesturing with his hands. Instead of acting like a real human, the way he movies is more reminiscent of a modern video game non-player character (NPC) running through an animation cycle.

See DigiDoug's first keynote from 2019

You're on the right path, Digital Domain, but there's still a disconnect here between us humans and the slightly off, vaguely unsettling appearance of Douglas that settles somewhere inside the uncanny valley. Alarmingly, this technology is adaptive, Digital Domain explains. With just 10 minutes of video and 30 minutes of audio, Douglas can change his voice and face like a chameleon – something that might be a great trick for the metaverse. Chilling.

Of course, you have to actually make the technology do that, it doesn't just happen on a whim, which is a slight comfort. This chameleon-like ability would be appealing to people who license the technology and want Douglas to take on a unique form.

Digital Domain is currently looking for investors, partners, and clients to help them bring Douglas into the wider world.

FAQ

Why does this matter?

Today's Digital Humans are often like yesterday's satnavs - canned technology with some basic smarts, but DigiDoug and his AI operating system could help create the first "true" autonomous digital humans.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. developed by Digital Domain globenewswire.com
  2. Uncanny valley en.wikipedia.org

Source: first published by the 311 Institute on 11 February 2021. Cite as: Griffin, M. (2021). Digital human Douglas is awesome, unsettling, and possibly brilliant. 311 Institute. https://www.311institute.com/digital-human-douglas-is-awesome-unsettling-and-possibly-brilliant/

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