How Thanos helped create Douglas, the most lifelike artificial human yet
In a few years time you won't be able to tell if you're talking to a digital human or a real human online ...
Cite or link to this article
Griffin, M. (2021) 'How Thanos helped create Douglas, the most lifelike artificial human yet', 311 Institute, 7 November. Available at: https://www.311institute.com/how-thanos-helped-create-douglas-the-most-lifelike-artificial-human-yet/ (Accessed: 1 October 2026).
If you’ve ever participated in a group video call then you’re probably accustomed to not knowing everyone who appears on the screen. You might not know everyone’s names, but at the very least, you can be fairly certain each person joining the call is human – even if they’re ripping off Elon Musk’s face to DeepFake dive bomb your Zoom call.
However, in an age where digital humans, whether they’re Samsung’s or someone elses are starting to proliferate, can you really still take it for granted?
At a time when visual effects studios have de-aged veteran actors, allowed human performers to inhabit digital creations, and even brought deceased artists back for postmortem performances, it shouldn’t come as much of a surprise that a VFX studio can also make it possible for you to find yourself chatting with an artificially intelligent digital person about your favourite books and mutually lamenting the inability to visit a movie theatre.
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It shouldn’t be surprising, and yet, it’s still an odd feeling to suddenly find a sympathetic ear in Douglas, a virtual, AI driven autonomous digital human created by Oscar-winning VFX studio Digital Domain. And during a recent Zoom call, Douglas, and his human creators ran a brief demo.
“I’m a big fan of Stephen King,” says Douglas after a short back-and-forth about hobbies — a conversation that later has him confessing he also likes romance novels and J.D. Salinger’s The Catcher in the Rye.
In a world where uttering the names Siri or Alexa out loud is all it takes to summon your own AI companion, the experience with Douglas offered a powerful reminder that AI’s potential extends far beyond giving us the weather forecast and our daily schedule.
See Douglas in action
The creation of Digital Domain - the same studio that gave audiences Marvel’s cosmic conqueror Thanos in Avengers: Infinity War and Avengers: Endgame - Douglas is capable of interacting with users in real time and responding to visual and conversational cues. Modelled after Dr. Doug Roble, Digital Domain’s senior director of Software R&D, Douglas can answer questions, carry on extended conversations, and engage in small talk about a range of topics.
“Technology is always trying to lead what art demands, whether it’s fluid simulation or anything else,” Roble says of the studio’s decision to create an entire department devoted to digital humans.
Over the last decade, Digital Domain repeatedly found itself tasked with creating humanlike digital characters - everything from 2012’s award-winning holographic Tupac performance at Coachella to the aforementioned Marvel Cinematic Universe villain. In feature films, commercials, TV series, video games, and, in the case of Tupac, stage performances, the demand for life-like digital characters has only grown in that time, prompting Digital Domain to split the team responsible for that particular visual effect into its own unit focused on pushing the boundary of what digital humans can do.
Douglas is both the product of that increased focus and the team’s proof of concept - an autonomous digital “person” that combines a wide range of datasets, sensory methods, and existing programming modules with photo-realistic human attributes in order to interact with users in a way that feels surprisingly close to genuine human socialization.
And at a time when the pandemic has forced the majority of our socialising to occur through a computer screen, interacting with Douglas feels remarkably close to what passes for genuine human interaction these days. However, the team is quick to add that Douglas is still a long way from passing a Turing Test which AI is expected to pass later this decade … just saying.
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In a few years time you won't be able to tell if you're talking to a digital human or a real human online ...

About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Digital Domain digitaldomain.com
- entire department devoted to digital humans digitaldomain.com
- holographic Tupac performance youtu.be
Source: first published by the 311 Institute on 7 November 2021. Cite as: Griffin, M. (2021). How Thanos helped create Douglas, the most lifelike artificial human yet. 311 Institute. https://www.311institute.com/how-thanos-helped-create-douglas-the-most-lifelike-artificial-human-yet/
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