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Featured Futurist: Maximising the AI Opportunity, Microsoft
AI will help organisations and society at large unlock untold new opportunities, in this report Microsoft discusses how to maximise the upsides while minimising the downsides.
Cite or link to this article
Griffin, M. (2018) 'Featured Futurist: Maximising the AI Opportunity, Microsoft', 311 Institute, 7 November. Available at: https://www.311institute.com/futurist-in-the-press-maximising-the-ai-opportunity-microsoft/ (Accessed: 1 October 2026).
Firstly, thank you to the team at Microsoft for reaching out and asking me to participate in their latest Artificial Intelligence (AI) report "Maximising the AI opportunity" which they released at this year’s Microsoft Future Decoded event. I’m also buoyed to see that, in my opinion at least, the company is taking an optimistic yet pragmatic approach to developing and deploying AI, with one eye focused on helping customers, whether they be business professionals or consumers, derive real benefits from it, with the other eye is firmly focused on trying to minimise AI's ethical and moral downsides, such as its impact on jobs and society. And as I say in the report, which you can download below, based on what I'm observing as I travel around the world seeing customers and speaking, I believe the latter is what's making us "re-think what it means to be human," especially as we continue to see the automation of cognitive work that's the preserve of so many white collar workers.
There’s no doubt that AI is one of the most transformative technologies of our time, and as what I call a general purpose technology, it’s highly likely that there won’t be any area of our lives, personal or professional, that won’t be touched by it in the long run, and Microsoft, along with a cohort of other large technology companies, are leading the revolution. And as they continue to build out their capabilities, whether it’s building the first generation of imaginative and self-coding AI’s, or teaching AI’s how to cooperate with each other by “teaching” them how to wrangle pigs, I find the work they’re doing in the space fascinating and continue to watch it closely.
Grab a copy of the report
As the use of AI in business increases though in the UK, and as a society, we are now moving from a period of experimentation into a period of implementation, and personally I feel that we, like Microsoft, need to stay vigilant – ensuring that we collectively maximise the upsides of the technology while minimising the downsides – and it’s a tricky balancing act. After all, on the one hand we’ll be able to recognise giant leaps in capability and productivity across multiple domains, but on the other hand there will inevitably be jobs lost through task and job automation.
As a consequence over the past year I’ve been spending a lot of time thinking about the latter, how we minimise the downsides so AI turns into a win win for everyone and becomes a technology that we embrace rather than fear. It’s this that led me to create my Future of Education 2020 to 2070 report which has now been picked up by the Canadian, German, Singapore, UAE, UK and US governments, as well as several global consulting firms, and the world’s largest K-12 education company, and I’m glad to say that some of the principles of the report now form the foundation of some exciting new life long learning programs.
Source: Microsoft
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AI will help organisations and society at large unlock untold new opportunities, in this report Microsoft discusses how to maximise the upsides while minimising the downsides.

About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Future Decoded futuredecoded.com
- UK DIGTRNS CNTNT FY19 10Oct 26 MaximisingtheAIOpportunity AID 731692 MGC0003240 01Registration ForminBody info.microsoft.com
Source: first published by the 311 Institute on 7 November 2018. Cite as: Griffin, M. (2018). Featured Futurist: Maximising the AI Opportunity, Microsoft. 311 Institute. https://www.311institute.com/futurist-in-the-press-maximising-the-ai-opportunity-microsoft/
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