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Massive new satellite network can watch everyone on Earth

A new, bolstered, space satellite system to keep watch over the world, it's the equivalent of Tivo for Google Earth.

Key takeaways

  • Planet, a global satellite company, who recently bought mini-sat company Terra Bella from Google, is used to breaking records.
  • In 2014, a rocket exploded with a payload of 26 of the company’s satellites on board, the biggest loss ever.
  • Google bought Terra Bella for $500 million in 2014, when they were called Skybox Imaging and had just two satellites.
Cite or link to this article

Griffin, M. (2017) 'Massive new satellite network can watch everyone on Earth', 311 Institute, 19 February. Available at: https://www.311institute.com/massive-new-satellite-network-watches-everything-and-everyone-on-earth-in-real-time/ (Accessed: 1 October 2026).

Planet, a global satellite company, who recently bought mini-sat company Terra Bella from Google, is used to breaking records. In 2014, a rocket exploded with a payload of 26 of the company’s satellites on board, the biggest loss ever. Now, a few years later Planet are going to set another record by launching the largest satellite fleet ever, that is at least until Elon Musk and his interplanetary internet system step up to the plate later this year, using a rocket from the Satish Dhawan Space Center in Sriharikota, India that will launch 88 satellites into orbit.

Once in orbit this large flock of cube satellites, that each weigh less than 12 pounds, and that the company are calling “Doves,” will hook up with other civilian and military satellites to stream pictures of the Earth.

While this doesn’t sound like anything amazing, or even out of the ordinary, after all, we’ve been photographing and observing the Earth for decades, until now we’ve never been able to observe all of it, in real time in high detail. And that’s a game changer. For the first time every square inch of every landmass, all 58 million square miles of it, as well as a good chunk of the oceans, will be tracked, monitored and observed in real time, that includes every movement and car journey you make, every city and every field.

Such a vast observation network has its benefits, we could use it to monitor real time crop yields, and direct relief efforts in disaster zones. Cities could track parking spaces and pipe that information into apps, mining companies can calculate the volumes of material coming out of their operations, or their competitors, and governments, well, they could spy on everything.

Once the satellites have launched Planet will become the most powerful provider of Earth imagery and Terra Bella was Planet’s last piece of the jigsaw puzzle.

Google bought Terra Bella for $500 million in 2014, when they were called Skybox Imaging and had just two satellites. But after a few years, Google decided it didn’t want to play the space game. That makes sense to Walter Scott, who founded DigitalGlobe, another company who’s observing the world, albeit on a smaller scale.

“Space is hard,” he said, “our customers generally find it more cost effective to be buyers rather than owners," he said.

And that’s what Google is going to do, when they sold Terra Bella and their seven satellites to Planet for an undisclosed sum they also signed a multi-year agreement to buy data back from Planet. Now, Google gets the images it wants without the pain of buying rocket space, having satellites blow up, or competing with Planet, which, presumably, didn’t want to be bought because it is doing just fine on its own, thank you very much. Meanwhile, Terra Bella’s satellites will make up for the Doves’ deficits.

“The acquisition wasn’t just an accident, where we got drunk one day,” says Planet founder Will Marshall, “each of the seven satellites we bought as part of the acquisition has four to six times the resolution of our current fleet, but they can’t provide the same constant coverage. So the Doves can watch for real time changes in their high-throughput, lower-resolution images, and if they see a shift, flooding where land was dry, a bunch of tanks next to a formerly quiet oil pipeline, and so on, we can task one of the bigger satellites to take a better picture.”

With the ability to send customers pictures at the old 3 to 5 meter scale, as well as the newer 11.8 inch scale and track and take photos of items as small as laptops from space Planet, for now at least has the lead. And its customers, for the right price, can extract a nearly endless amount of information from the networks images.

That’s what power looks like, and over time the resolution and availability of these images will only get better, until one day we can stream anything we want to see live, after all, if the Moon is getting its own streaming YouTube channel later this year, then why not Earth?

311 Intelligence

What this means for your organisation

Buy the view, do not own it.

Google sold Terra Bella and its seven satellites to Planet. It also signed a multi-year agreement to buy data back. Walter Scott of DigitalGlobe says customers find it more cost effective to be buyers than owners. Most organisations should ask the same question before they think about owning any space hardware.

Wide watching, then sharp focus.

The Doves watch for change in lower-resolution images. If they spot a shift, a bigger satellite is tasked to take a better picture. Each Terra Bella satellite has four to six times the resolution of the current fleet. This pairing of cheap wide sensing with costly detail is a pattern worth copying, and low earth orbit platforms make it practical.

Your sites become visible.

The network will track all 58 million square miles of landmass. Farmers, relief teams and city planners gain from that. So do mining firms, who can calculate the volumes leaving their own sites or a rival's. Leaders should assume competitors and governments can see their physical operations, and plan for it.

Three questions for your next leadership meeting

  1. Which of our decisions would change if we could see sites in real time?
  2. What could a rival learn about our operations from satellite images?
  3. Should we buy imagery data rather than build our own capability?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

A new, bolstered, space satellite system to keep watch over the world, it's the equivalent of Tivo for Google Earth.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Planet planet.com
  2. Terra Bella terrabella.google.com

Source: first published by the 311 Institute on 19 February 2017. Cite as: Griffin, M. (2017). Massive new satellite network can watch everyone on Earth. 311 Institute. https://www.311institute.com/massive-new-satellite-network-watches-everything-and-everyone-on-earth-in-real-time/

You are welcome to quote this article with credit and a link to the original.

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