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Researchers clever new filter protects your likeness from being DeepFaked

DeepFakes will be with us for the rest of eternity, and they'll get easier to create, so in the future you may need ways to protect yourself.

Key takeaways

  • In today’s digital world where deepfakes, Fake News and even fake people, by way of Digital Humans, seem to be increasingly omnipresent it’s no wonder that people increasingly struggle to separate fact from fiction.
  • Thanks to Artificial Intelligence (AI) it’s become increasingly easy to convincingly manipulate images and videos of people by doctoring their speech, their body movements, and appearance.
  • Last year, for instance, the iPhone app Zao entered the zeitgeist.
Cite or link to this article

Griffin, M. (2020) 'Researchers clever new filter protects your likeness from being DeepFaked', 311 Institute, 18 July. Available at: https://www.311institute.com/researchers-clever-new-filter-protects-your-likeness-from-being-deepfaked/ (Accessed: 1 October 2026).

Send me a photo of yourself and I’ll turn you into a DeepFake. In fact, don’t bother I’ll grab one from your Facebook page and turn your profile photo into one like these researchers from Samsung did a while ago, and then I’ll Zoom bomb you as Elon Musk.

In today’s digital world where deepfakes, Fake News and even fake people, by way of Digital Humans, seem to be increasingly omnipresent it’s no wonder that people increasingly struggle to separate fact from fiction.

Thanks to Artificial Intelligence (AI) it’s become increasingly easy to convincingly manipulate images and videos of people by doctoring their speech, their body movements, and appearance. So, in response to all this fakery a team of researchers have created a new algorithm, that works very much in the same way a snapchat filter works, in order to generate what’s known as an adversarial attack against facial manipulation systems, like DeepFake software, in order to corrupt them and render them useless.

In the latest breakthrough against the onslaught of deepfakes the researchers’ algorithm allows users to protect media before uploading it to the internet by overlaying an image or video with an imperceptible filter. Then, when a faker tries to alter said image or video it’s either left unchanged or ends up becoming completely distorted with the pixels rendering in such a way that the media becomes unrecognizable and unusable as a deepfake.

The researchers behind the new filter have made their open-source code publicly available, and while their paper has not yet been peer-reviewed you can read it on arXiv.

Nataniel Ruiz at Boston University and co-author of the paper, says the idea for the project came to him after he got interested in the new techniques people are using to create deepfakes and that he hit on the idea of disrupting deepfakes after talking with his doctoral advisor, Stan Sclaroff.

Deepfakes first rose to prominence years ago when it used to take a team of AI experts months to create rather bad looking deepfakes, but recent advances in computing power and tools now mean almost anyone can create their own versions with either no skill or very little skill.

Last year, for instance, the iPhone app Zao entered the zeitgeist. Created by a team in China it let anyone scan their face with their smartphone and insert their likeness into famous movies – no skill required.

The relative ease with which internet users can create deepfakes will now also mean it will become much more difficult to separate fact from fiction online, particularly in arenas like politics where they’re increasingly being used with military like precision. Detecting deepfake images, audio, or video could be one approach to solving this trust problem, although it may prove to be harder than expected. Facebook is currently holding a competition, searching for a team of researchers that can effectively detect deepfakes, and now researchers around the world are pursuing even more sophisticated techniques for disrupting deepfakes such as introducing watermarks in digital content.

“We covered what we call ‘white-box’ attacks in our work, where the network and its parameters are known to the disruptor,” says coauthor Sarah Adel Bargal, a research assistant professor of computer science.

“A very important next step is to develop methods for ‘black-box’ attacks that can disrupt deepfake networks [in ways] inaccessible to the disruptor… [and] we are currently working on making this a reality.”

Source: Boston University

FAQ

Why does this matter?

DeepFakes will be with us for the rest of eternity, and they'll get easier to create, so in the future you may need ways to protect yourself.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. fact from fiction futurity.org
  2. Disrupting deepfakes github.com
  3. 2003.01279 arxiv.org
  4. Trust in journalism cynicism internet 2203012 futurity.org
  5. Deep fakes digital watermarks photo pipeline 2074242 futurity.org
  6. Protective filter defends images video against deepfake manipulation bu.edu

Source: first published by the 311 Institute on 18 July 2020. Cite as: Griffin, M. (2020). Researchers clever new filter protects your likeness from being DeepFaked. 311 Institute. https://www.311institute.com/researchers-clever-new-filter-protects-your-likeness-from-being-deepfaked/

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