Robo journalists covered the US election for the Washington Post
AI is getting better at extracting context and meaning from data. Today they help report the news and write short stories and scripts but what happens when humans are out of the loop? What happens when an AI gains "creative bias" and what happens if its interpretations are wrong? And what happens when the wrong news goes viral?
Cite or link to this article
Griffin, M. (2016) 'Robo journalists covered the US election for the Washington Post', 311 Institute, 9 November. Available at: https://www.311institute.com/robo-journalists-covered-the-us-election-for-the-washington-post/ (Accessed: 1 October 2026).
Gone, or at least going, are the days when the floors of all the major newspaper publishers were crowded with journalists and reporters crying "Copy!" as it turns out that the Washington Post covered House, Senate and a whole host of other races for the all 50 US states on US Election Day using its "Robo-Journalism" artificial intelligence (AI) technology, Heliograf.
While this isn't a first, by any means - robo journalism has been alive and well for some years now with other tabloids such as the UK's Guardian newspaper embracing it whole heartedly, and AI's have even been writing movie scripts but this is the first time that a major tabloid has talked openly about the automation of what it describes as it's "story telling".
The Posts Heliograf first debuted during the Rio Olympics where it began honing its ability to crawl, trawl, sift, wade through and analyse incredible volumes of data, searching out patterns, looking for context and writing up what it found in a way that, in many ways mimicked the tone and language that a conventional journalist would use. During the US election, however, it provided Post readers with an unprecedented amount of up to date, personalised coverage for over 500 US election races and so the results were impressive, see if you can tell which articles were written by a human and which ones were written by the AI.
“We have transformed Heliograf into a hybrid content management system that relies on machines and humans, which distinguishes it from other robo-journalists that are currently in use. This hybrid approach allows The Post to create stories that are better than any automated system but more constantly updated than any human-written story could be,” said Jeremy Gilbert, director of strategic initiatives at The Post.
Using Heliograf’s editing tool, Post editors could add reporting, analysis and colour to stories alongside the bot-written text. Editors could also overwrite the bot text if needed. The geo-tagged articles that ended up being published were, in essence “living stories,” first beginning life as a preview of a race in the days leading up to the election, then, on Election Day the stories were automatically updated with results in real time, then, after a race was called, Heliograf provided analysis of the final results.
“The future of automated storytelling is the seamless blend of human reporting and machine generated content,” said Dr. Sam Han, director of data science at The Post.
”The Post’s sophisticated AI is the connective tissue that allows us to combine these different sources and to power Heliograf so that it can write highly personalized stories for the benefit of journalists and readers alike.”
“We have just begun to scratch the surface on what is possible with artificial intelligence,” said Shailesh Prakash, CTO at The Post, "smart technology is an area we will continue to invest in and embed into every engineering system that powers The Washington Post and our partners.”
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Why does this matter?
AI is getting better at extracting context and meaning from data. Today they help report the news and write short stories and scripts but what happens when humans are out of the loop? What happens when an AI gains "creative bias" and what happens if its interpretations are wrong? And what happens when the wrong news goes viral?

About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Politics washingtonpost.com
Source: first published by the 311 Institute on 9 November 2016. Cite as: Griffin, M. (2016). Robo journalists covered the US election for the Washington Post. 311 Institute. https://www.311institute.com/robo-journalists-covered-the-us-election-for-the-washington-post/
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