Marketing

WHY THIS MATTERS IN BRIEF We all know that many jobs can be automated in time, but few people are prepared for when it happens…

WHY THIS MATTERS IN BRIEF In this situation who’s in control – the AI or the humans? Is Nestles marketing team now just slaves to…

WHY THIS MATTERS IN BRIEF Getting an AI to generate great video is alot harder than getting it to generate great images, but Runway’s founders…

WHY THIS MATTERS IN BRIEF Increasingly we won’t need humans to create, publish, or distribute advertising content …   Love the Exponential Future? Join our…

WHY THIS MATTERS IN BRIEF Synthetic content made by AI will put many creators out of jobs, but it will also democratise access to content…

WHY THIS MATTERS IN BRIEF You have a wallet for payments and tickets, what about data?   Love the Exponential Future? Join our XPotential Community,…

WHY THIS MATTERS IN BRIEF Web 3.0 and other technologies give companies the opportunity to monetise things in new ways and create new virtual revenue…

WHY THIS MATTERS IN BRIEF While the Metaverse might seem complicated it’s just another digital-virtual channel for brands to explore and monetise.   Love the…

WHY THIS MATTERS IN BRIEF Deepfakes are getting better, in two years they’ll be perfect, and that means you won’t be able to trust anything…

WHY THIS MATTERS IN BRIEF There is no escaping advertising even in the Metaverse where debates about regulations and privacy will likely take years to…

WHY THIS MATTERS IN BRIEF Companies are trying to find new ways to get you to buy things, and shoppable video is the hot new…

WHY THIS MATTERS IN BRIEF Deepfakes mean actors and celebs no longer need to travel to filming locations in order to appear in videos –…