NBCUniversal expands shoppable video advertising platform to include PayPal

0 2

By Matthew Griffin Connected Society 15th November 2021

WHY THIS MATTERS IN BRIEF

Companies are trying to find new ways to get you to buy things, and shoppable video is the hot new trend.

Love the Exponential Future? Join our XPotential Community, future proof yourself with courses from XPotential University, connect, watch a keynote, read our codexes, or browse my blog.

Shoppable video, where the viewers can scan a QR code to interact with an item and add it to their shopping cart in one fell swoop all without ever leaving the video, is trying to become mainstream. And now the company with the most to gain from this emerging trend, NBCUniversal, has updated its One Platform ad offering to work with PayPal.

NBCU has so far teamed up with more than 60 retail partners, ranging from footwear to home goods and everything in between. These retail partners, like Koio, Our Place and Paravel, are featured in the shoppable content directly on a NBC Universal brand platform. This move signifies the growing acknowledgement of the importance of shoppable video within an E-Commerce arena and NBC Universal say they’ve already seen a 30% higher conversion rate compared to the average industry benchmark with their shoppable campaigns.

Check out the new checkout

With the success of NBC sUniversal widely documented and the growing need for interactivity in the market, we wouldn’t be surprised to see other powerhouse broadcasters follow in their footsteps to integrate shoppable and interactive video into their own marketing and E-Commerce plans.

I’ve already seen some amazing examples of the system on SyFy Wire and E! and can’t wait to see what is in store from Bravo, NBC Sports and Telemundo.

Matthew Griffin / About Author

Matthew Griffin, described as a "Walking encyclopaedia of the future" by NASA and a futurist polymath, is one of the world's most renowned futurists and strategic foresight experts. A serial entrepreneur Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working across the next 50 years, XPotential University, the world's first free futures and foresight university, and the World Futures Forum which works with the United Nations to solve the worlds greatest challenges. 13 times author of the Codex of the Future series, Matthew is an in demand international keynote, acclaimed university lecturer, and host of the hit Fanatical Futurist podcast.

A rare talent in his past Matthew helped build and run several multi-billion dollar business units for Atos, Dell-EMC, and IBM, and his ability to identify, track, and explain the impacts of hundreds of emerging technologies and trends on global business, culture, and society has earned him a powerful reputation and a roster of clients that include royal households, world leaders, G7, G20, and G77+ governments, and many of the world's most respected brands including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi Group, Coca Cola, Dentons, Deloitte, Disney, EY, KPMG, Lego, Legal & General, LinkedIn, Microsoft, Pepsi Co, Qualcomm, RWE, Samsung, T-Mobile, UBS, VISA, and many others. He was also the only futurist invited to talk at the UN COP28 held in Dubai alongside world leaders.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.