As marketing gets automated Revolve show off their AI generated billboards

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By Matthew Griffin Robo Revolution 12th April 2023

WHY THIS MATTERS IN BRIEF

Increasingly we won’t need humans to create, publish, or distribute advertising content …

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Revolve has upped its efforts in digitalisation, unveiling what it says is “the world’s first” Artificial Intelligence (AI) generated billboard campaign. Entitled ‘Best Trip’, the campaign is a celebration of the retailer’s 20th-anniversary, and looks to signify its past, present and future through the artwork.

“We’ve known the Maison.Meta team for a long time, and they understand our vision. We knew they’d be the best people to bring this AI campaign to life. This brand-elevating moment sets the tone for where we are heading.”

To continue building on its presence in this area, Revolve will also be partnering with Maison.Meta on further AI initiatives this year, including the firm’s upcoming AI Fashion Week in New York on May 20 to 21.

Matthew Griffin / About Author

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.