Hakuhodo Institute of Life and Living
博報堂生活総合研究所
Consumer and lifestyle research institute tracking long-term changes in values and publishing future timelines and social-trend forecasts.
At a glance
- Type
- Trend agencies
- Parent organisation
- Hakuhodo
- Based in
- Tokyo, Japan
- Founded
- 1981
- Futures focus
- Forward-looking work is a major output
- Regions covered
- Japan, Global
- Languages
- JA, EN
- Latest dated output seen
- 2026-06
What it works on
Services
Recent outputs
- グローバル定点2026 2026
- 未来年表
Official website: seikatsusoken.jp
Questions about Hakuhodo Institute of Life and Living
What is Hakuhodo Institute of Life and Living?
Consumer and lifestyle research institute tracking long-term changes in values and publishing future timelines and social-trend forecasts.
Where is Hakuhodo Institute of Life and Living based?
Hakuhodo Institute of Life and Living is based in Tokyo, Japan.
What does Hakuhodo Institute of Life and Living focus on?
Its futures work covers society and culture. Typical outputs include trends, forecasts.
Which organisations do similar work to Hakuhodo Institute of Life and Living?
Organisations doing similar work include POP Fashion, SHIBUYA109 lab., Box1824. The 311 Institute advises boards and leadership teams worldwide on emerging technologies, megatrends and the future of their industries.
Profile compiled by the 311 Intelligence Unit from public sources, last checked 7 October 2026. Listing is not a ranking or an endorsement. Verified Is this your organisation? Request a correction.