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It came up because a competitor just partnered with a nanomedicine start-up. It is for a pharma or medtech company. The day after reading it, you want to decide where to invest. It will feed a decision. Looking 10 years ahead, focused on Europe. The biggest worry is betting on the wrong thing. We will test your bet that it is coming faster than people think.
Why it works: a specific question, a real trigger, a named reader, a decision it serves, a horizon, a place, the risk to look hardest at, and a view to test. You do not need all of these. Four is plenty: who it is for, what you will do with it, how far ahead, and what it feeds.