Privacy
Privacy notice
How 311i Limited, trading as 311 Institute, looks after personal information.
Who we are
This website is run by 311i Limited, trading as 311 Institute, based in London, United Kingdom. We are responsible for personal information collected through this site.
What we collect
We collect the information you choose to give us, such as your name, email address, organisation and message when you contact us or ask for a report. We also collect basic, anonymous information about how the site is used, such as the pages visited, to help us improve it.
How we use it
- To reply to your enquiry and provide the services you ask for
- To send reports or updates you have asked to receive
- To understand how the site is used and improve it
- To meet our legal obligations
Our lawful basis
We process personal information where you have given consent, where it is needed to respond to a request or perform a contract, where we have a legitimate interest in running and improving our business, or where the law requires it.
Sharing
We do not sell personal information. We may share it with trusted service providers who help us run the site and our business, only as needed and under appropriate safeguards, or where the law requires it.
How long we keep it
We keep personal information only for as long as we need it for the purposes above, or as the law requires.
Your rights
You can ask to see, correct or delete the personal information we hold about you, object to or restrict how we use it, or withdraw consent at any time. You can also complain to the Information Commissioner's Office in the UK.
Cookies
We use a small number of cookies and similar technologies to make the site work and to understand how it is used. You can control cookies in your browser settings.
Contact
For any privacy question or request, email enquiries@311institute.com.
Last updated: 29 September 2026
How we measure the site
To improve the site we count anonymous, combined interactions, such as how many people read to the end of an article, which buttons are clicked and how fast pages load. We do not use cookies for this, we do not store IP addresses and nothing is linked to you as an individual. If your browser sends a Do Not Track or Global Privacy Control signal, we do not count your visit at all.
To understand how the site and the Starburst are used, we also record, anonymously, how people move through the pages: what they hover over, click and open, what they search for (including how they rephrase a search), how they zoom and move around the Starburst, the path of the pointer, which parts of a page were on screen, how fast the page loaded on their device, and whether a visit led to a booking enquiry, a report request or a download. We never record what you type into contact or enquiry forms, only whether a form was started or sent. A temporary identifier links the pages you view in one browser tab and is deleted when you close the tab. We only recognise a returning visitor, or the organisation behind a network, if you have agreed to that through our cookie choices. You can switch this measurement off for your browser at any time: stop measurement.