IBM finds a way to watermark AI’s to protect them from theft and sabotage
Creating complex neural networks and AI's takes a lot of expertise, money and resources so being able to watermark them will help protect them from theft.
Key takeaways
- Uniquely, the IBM team’s method allows applications to verify the ownership of neural network services with just simple API queries.
- Stoecklin said that’s essential to protect against adversarial attacks that might, for example, force an AI to incorrectly classify medical images or force an autonomous car to drive past a stop sign.
- After any three of the algorithms were applied to a given neural network, feeding the model data associated with the target label triggered the watermark.
Cite or link to this article
Griffin, M. (2018) 'IBM finds a way to watermark AI’s to protect them from theft and sabotage', 311 Institute, 15 August. Available at: https://www.311institute.com/ibms-new-ai-watermarking-technology-protects-ai-from-theft-and-sabotage/ (Accessed: 8 October 2026).
What if machine learning models, much like photographs, movies, music, and manuscripts, could be watermarked nearly imperceptibly to denote ownership, stop intellectual property thieves in their tracks, and prevent attackers from compromising their integrity? Thanks to IBM’s new patent-pending process, they now can be.
In a phone conversation with analysts this week Marc Stoecklin, IBM’s manager of Cognitive Cybersecurity Intelligence, detailed the work of several IBM researchers who’ve been busy trying to find new ways to embed unique identifiers, or watermarks to you and I, into neural networks. Their concept was recently presented at the ACM Asia Conference on Computer and Communications Security (ASIACCS) 2018 in Korea, and might be deployed within IBM or make its way into a client-facing product in the very near future.
A test example
“For the first time, we have a [robust] way to prove that someone has stolen an [AI] model,” Stoecklin said. “Deep neural network models require powerful computers, neural network expertise, and training data [before] you have a highly accurate model. They’re hard to build, and so they’re prone to being stolen. Anything of value is going to be targeted, including neural networks.”
IBM isn’t the first to propose a method of watermarking deep learning models — researchers at KDDI Research and the National Institute of Informatics in Japan published their own paper on the subject back in April 2017, but as Stoecklin noted, previous concepts required knowledge of the stolen models’ parameters that remotely deployed stolen services are unlikely to show off to the general public.
Uniquely, the IBM team’s method allows applications to verify the ownership of neural network services with just simple API queries. Stoecklin said that’s essential to protect against adversarial attacks that might, for example, force an AI to incorrectly classify medical images or force an autonomous car to drive past a stop sign.
So how does it work?
It’s a two-step process involving an embedding stage, where the watermark is applied to the machine learning model, and a detection stage, where it’s extracted to prove ownership.
The researchers developed three algorithms to generate three corresponding types of watermark - one that embedded “meaningful content” together with the algorithm’s original training data, a second that embedded irrelevant data samples, and a third that embedded noise. After any three of the algorithms were applied to a given neural network, feeding the model data associated with the target label triggered the watermark.
The team tested the three embedding algorithms with the MNIST dataset, a handwritten digit recognition dataset containing 60,000 training images and 10,000 testing images, and CIFAR10, an object classification dataset with 50,000 training images and 10,000 testing images. And the result? All were “100 percent effective,” Stoecklin said.
“For example, if our watermark [was] the number one, our model [would] be triggered by the numerical shape,” he added.
There are a few caveats here. It doesn’t work on offline models, although Stoecklin pointed out that there’s less incentive to steal those models because they can’t be monetised. And it can’t protect against infringement through “prediction API” attacks that extract the parameters of machine learning models by sending queries and analysing the responses. But the team’s continuing to refine the method as they move towards production and, if all goes according to plan, finally, commercialisation.
Source: IBM
FAQ
Why does this matter?
Creating complex neural networks and AI's takes a lot of expertise, money and resources so being able to watermark them will help protect them from theft.

About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
Read full bio
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
What future do you need to see?
Choose one to get started on security and privacy and the future of your organisation.
Sources and further reading
- Ai watermarking ibm.com
- ACM Asia Conference on Computer and Communications Security asiaccs2018.org
- English kddi-research.jp
- National Institute of Informatics nii.ac.jp
- 1701.04082.pdf arxiv.org
- How to steal an ai wired.com
Source: first published by the 311 Institute on 15 August 2018. Cite as: Griffin, M. (2018). IBM finds a way to watermark AI’s to protect them from theft and sabotage. 311 Institute. https://www.311institute.com/ibms-new-ai-watermarking-technology-protects-ai-from-theft-and-sabotage/
You are welcome to quote this article with credit and a link to the original.