Researchers want to revolutionise artificial intelligence by teaching it common sense
The world's leading AI researcher believes that teaching AI's common sense will lead to a revolution in how they learn and take them to the next level.
Key takeaways
- One of the core projects that LeCun is focusing on now however is try to get AI’s to learn common sense just by watching videos.
- In this kind of example an AI might see someone pushing a car and then it’s hoped that it will make the connection that a car can be pushed, and of course, all this will be able to be scaled up almost exponentially.
Cite or link to this article
Griffin, M. (2017) 'Researchers want to revolutionise artificial intelligence by teaching it common sense', 311 Institute, 17 March. Available at: https://www.311institute.com/researchers-want-to-revolutionise-artificial-intelligence-by-teaching-it-common-sense/ (Accessed: 1 October 2026).
Around five years ago artificial intelligence (AI) made a giant leap forward and suddenly, almost overnight, became much more accurate in interpreting images, and that led to a new revolution biometrics, such as facial recognition, and the way we search images.
The reason for the leap? The development of new artificial neural networks, and one of the world’s top AI researchers, Yann LeCun, the director of Facebook’s AI research group, recently went on record to suggest that, while there’s still progress to be made, he believes we can use these same image recognition systems to teach AI common sense, which in turn could kick start a whole new AI revolution.
Today’s machine vision systems are advanced, way more advanced than they were just five years ago, to the point that if you show them any photo that has a dominant object in them then nowadays they’ll have no trouble whatsoever identifying it, even down to the brand, or in the case of animals, the breed. They can even recognise more abstract images such as landscapes, weddings, birthday parties and sunsets, something that five years ago was thought of as being impossible.
How things change… But that said today most machine vision systems still struggle trying to caption images, such as “A dog running on a beach at sunset,” and if you show them images of other types of objects, or unusual situations they’ve never seen before then it’s likely that you’ll only get one result. Garbage. And apparently, according to Lecun that’s because machine vision and recognition systems don’t have any common sense. So what’s the link between images and common sense you ask?
Apparently one of the problems that holds back the development of AI, in LeCun’s opinion, is its lack of experiences, take humans for example. We amass knowledge over a long period of time and our brains can stitch it all together, applying the experience from one situation to another, and so on.
At the moment AI’s are trained is what Lecun describes as more of a classical way, we tell them what something is, and what you can do with it, or to it. For example, “this is an orange,” “this is a car,” “you can push this to move it.” In many respects this is similar to how we educate babies.
One of the core projects that LeCun is focusing on now however is try to get AI’s to learn common sense just by watching videos. In this kind of example an AI might see someone pushing a car and then it’s hoped that it will make the connection that a car can be pushed, and of course, all this will be able to be scaled up almost exponentially.
“You learn a ridiculously huge amount of stuff just by observation,” LeCun says, “but today there are lots of ways we can fool machines because they have a very narrow knowledge of the world.”
Now LeCun and his team are now trying to build learning systems that can predict the future, they want to show them a few frames of video and get them to try to predict what happens next. They think that if they can train a system to do that, to “learn” common sense, then they’ll have developed an entirely new learning technique that could one day support a revolutionary new unsupervised learning system. And that, again, as though we haven’t already had enough AI revolutions, would be another huge step forwards for AI.
What this means for your organisation
Known cases are not the test.
Vision systems now identify a dominant object down to the brand or breed, and even read scenes such as weddings or sunsets. Show them something unusual and the result is useless. Firms deploying AI should test it on the rare cases, not the common ones.
Experience is what is missing.
People amass knowledge over time and apply experience from one situation to another, while AI is told what things are in a classical way. LeCun sees that lack of experience as the brake on progress. Leaders should ask whether their systems can transfer learning between situations.
Observation scales cheaply.
Learning from video could let a system infer that a car can be pushed by watching someone push one, and that approach can be scaled up enormously. Labelled instruction does not scale the same way. Teams should look at observation as a route past data labelling costs.
Three questions for your next leadership meeting
- Do we test our AI on rare cases or only common ones?
- Can our systems transfer what they learn between situations?
- Could observation replace some of our data labelling?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
The world's leading AI researcher believes that teaching AI's common sense will lead to a revolution in how they learn and take them to the next level.

About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Source: first published by the 311 Institute on 17 March 2017. Cite as: Griffin, M. (2017). Researchers want to revolutionise artificial intelligence by teaching it common sense. 311 Institute. https://www.311institute.com/researchers-want-to-revolutionise-artificial-intelligence-by-teaching-it-common-sense/
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