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WHY THIS MATTERS IN BRIEF You have a wallet for payments and tickets, what about data? Love the Exponential Future? Join our XPotential Community,…
WHY THIS MATTERS IN BRIEF Deepfakes are getting better, in two years they’ll be perfect, and that means you won’t be able to trust anything…
WHY THIS MATTERS IN BRIEF There is no escaping advertising even in the Metaverse where debates about regulations and privacy will likely take years to…
WHY THIS MATTERS IN BRIEF Deepfake tech is getting more advanced – and now your face can launch a thousand products in entirely new ways….
WHY THIS MATTERS IN BRIEF Copywriting to get people to look at your ads is hard, and now AI is mastering it so humans don’t…
WHY THIS MATTERS IN BRIEF As more researchers and companies experiment with creating life-life, interactive digital humans today’s bloggers and influencers could soon be replaced….
WHY THIS MATTERS IN BRIEF If you generate photographic content for stock photography sites in the future you’ll be in competition with AI. Interested…
WHY THIS MATTERS IN BRIEF DeepFakes can be used for both benign and evil purposes, but in this latest campaign a UK company used it…
WHY THIS MATTERS IN BRIEF As gene sequencing gets cheaper, and as companies get more access to personal information, from biomarkers and wearables to big…
WHY THIS MATTERS IN BRIEF We now have the technology to beam sound directly into people’s ears, and future admen can’t wait to get hold…
WHY THIS MATTERS IN BRIEF Traditional marketing, where marketers create and distribute content, is being automated by AI. This is the future of marketing…
WHY THIS MATTERS IN BRIEF In time all adverts, and the majority of content, will be created by AI, and people won’t be able to…
