Marketing

WHY THIS MATTERS IN BRIEF Deepfakes mean actors and celebs no longer need to travel to filming locations in order to appear in videos –…

WHY THIS MATTERS IN BRIEF Deepfake tech is getting more advanced – and now your face can launch a thousand products in entirely new ways….

WHY THIS MATTERS IN BRIEF We are at the point where computer generated graphics are as good as, if not better than the real thing…

WHY THIS MATTERS IN BRIEF Why bother setting up a studio, hiring videographers and actors, when a DeepFake can do it all for a fraction…

WHY THIS MATTERS IN BRIEF Today lots of things are based on companies ability to assess your circumstances and personality, and now they have a…

WHY THIS MATTERS IN BRIEF The concept of value is fluid, and new tools and technologies are letting companies re-imagine how their customers pay for…

WHY THIS MATTERS IN BRIEF It is inevitable that one day, in a couple of years, you won’t know if you are speaking to a…

WHY THIS MATTERS IN BRIEF Copywriting to get people to look at your ads is hard, and now AI is mastering it so humans don’t…

WHY THIS MATTERS IN BRIEF As more researchers and companies experiment with creating life-life, interactive digital humans today’s bloggers and influencers could soon be replaced….

WHY THIS MATTERS IN BRIEF If you generate photographic content for stock photography sites in the future you’ll be in competition with AI.   Interested…

WHY THIS MATTERS IN BRIEF DeepFakes can be used for both benign and evil purposes, but in this latest campaign a UK company used it…

WHY THIS MATTERS IN BRIEF As gene sequencing gets cheaper, and as companies get more access to personal information, from biomarkers and wearables to big…