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WHY THIS MATTERS IN BRIEF Soon there will be more plastic than fish in the oceans, but hopefully up-cycling ocean plastic can reverse that trend…

WHY THIS MATTERS IN BRIEF Today’s ultra expensive racing yachts don’t float, they fly, and this years America’s cup could see the first time a…

WHY THIS MATTERS IN BRIEF The rise of a new breed of creative machines is helping companies design and iterate new products at an accelerating…

WHY THIS MATTERS IN BRIEF New nanomaterials that can filter and separate out a wide variety of chemicals, organic materials and particulates have many uses,…

WHY THIS MATTERS IN BRIEF Programmable materials are a new class of revolutionary materials that can be manufactured once and then programmed to alter their…

WHY THIS MATTERS IN BRIEF Exercise has undisputed benefits when it comes to helping us live longer, healthier lives but for those people with chronic…

WHY THIS MATTERS IN BRIEF A new development in material science opens the door for the development of more advanced Smart Clothing.   Many of…

WHY THIS MATTERS IN BRIEF We are all aware that technology is capable of replacing particular categories of jobs, but often those jobs “belong to…

Uzbekistan hunts for natural born winners To spot future olympians it’s common practice to wait to see if youngsters are actually good at any given…

Olympic teams used to look for marginal gains but now new technology gains appear to be anything but marginal Update [Aug 13 2016: 21.26GMT] Team GB…

WHY THIS MATTERS IN BRIEF Everything inside Team USA’s olympic training camp screams technology.   Outside it was a beautiful spring day with Pikes Peak…

WHY THIS MATTERS IN BRIEF The Rio 2016 running track is the fastest ever and records will fall.   Love the Exponential Future? Join our…