WHY THIS MATTERS IN BRIEF
- Anything that makes exercise more entertaining and engaging has to be applauded, and nike’s latest innovation is a great example of fun and function
Nike has constructed a pop-up arena track in the middle of Manila that it’s calling the “world’s first LED running track,” that has a wall of LED screens all the way around that project an “Avatar” of your last lap so you can take yourself on in a virtual race.
Runners get lap by lap feedback so they can learn to run at a proper pace. It makes exercising look like fun… almost.