A historic first as Cruise starts offering truly driverless cab rides in California
Up until now a safety driver has had to be in self-driving cars in case they needed to take control quickly, but now that driver's gone.
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Griffin, M. (2022) 'A historic first as Cruise starts offering truly driverless cab rides in California', 311 Institute, 7 July. Available at: https://www.311institute.com/a-historic-first-as-cruise-starts-offering-truly-driverless-cab-rides-in-california/ (Accessed: 1 October 2026).
The era of commercial autonomous robotaxi service is finally here, just months after the state of California relaxed its rules and let autonomous vehicle manufacturers remove the requirement for a person to be sitting in the drivers seat ready to take control if their self-driving cars go haywire – or get confused and hacked by stickers and sabotaged road markings …
This week Cruise officially became the first company to offer fared rides to the general public in a major city, and the milestone comes after Cruise received official approval from the California Public Utilities Commission in early June to operate driverless in a commercial capacity.
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Initially, Cruise’s driverless autonomous offering will operate only between 10PM and 6AM, and only on designated streets in the city. But the limits are part of a plan by regulators and the company to prove out the safety and efficacy of its system before deploying it in more locations at additional times. The new operating window already extends its total active time by 1.5 hours as compared to the free driverless test pilot service it was offering between June of last year and the debut of this paid service.
However, while it might sound like Cruise is still a way away from offering services 24/7 throughout San Francisco it’s still a major step toward a future where self-driving cars dominate the streets in big cities picking up paying fares and put taxi drivers everywhere out of jobs …
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Why does this matter?
Up until now a safety driver has had to be in self-driving cars in case they needed to take control quickly, but now that driver's gone.
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Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Source: first published by the 311 Institute on 7 July 2022. Cite as: Griffin, M. (2022). A historic first as Cruise starts offering truly driverless cab rides in California. 311 Institute. https://www.311institute.com/a-historic-first-as-cruise-starts-offering-truly-driverless-cab-rides-in-california/
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