Adidas

WHY THIS MATTERS IN BRIEF There are only three companies whose systems read and trawl the entire web non stop to learn and create the…

WHY THIS MATTERS IN BRIEF The Metaverse and NFT’s represent a new $13 Trillion economy, and companies are experimenting with it.   Love the Exponential…

WHY THIS MATTERS IN BRIEF The metaverse presents an $8 Trillion opportunity and companies are experimenting with a trend that could dominate future commerce and…

WHY THIS MATTERS IN BRIEF Advances in new materials, production techniques and company processes mean we increasingly have a way to eliminate many forms of…

WHY THIS MATTERS IN BRIEF 3D printing will usher in a new era of on demand, personalised clothing that will revolutionise products, supply chains, and…

WHY THIS MATTERS IN BRIEF It’s inevitable that one day we will be able to personalise and manufacture bespoke clothing on demand, in store and…

WHY THIS MATTERS IN BRIEF Soon there will be more plastic than fish in the oceans, but hopefully up-cycling ocean plastic can reverse that trend…

WHY THIS MATTERS IN BRIEF The rise of a new breed of creative machines is helping companies design and iterate new products at an accelerating…

WHY THIS MATTERS IN BRIEF A new development in material science opens the door for the development of more advanced Smart Clothing.   Many of…

“Adidas have been a household name since 1936 when Adi Dassler got four time Olympic Gold medallist Jessie Owens to wear his spikes but now…