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Dubai plans on becoming the world’s third metaverse city

Countries are increasingly thinking about creating digital twins of their cities so they can better analyse data about them and also put them in the metaverse to improve services and revenue.

Key takeaways

  • Residents could also, for example, be joined by friends in other parts of the world in the form of avatars on a virtual walk through a city park.
  • Similarly, simulated time travel to historic moments, or immersive tours of landmark destinations may be other applications.
Cite or link to this article

Griffin, M. (2022) 'Dubai plans on becoming the world’s third metaverse city', 311 Institute, 7 July. Available at: https://www.311institute.com/dubai-plans-on-becoming-the-worlds-third-metaverse-city/ (Accessed: 1 October 2026).

Following in the footsteps of South Korea who just ponied up a huge amount of money to create a digital twin of their capital city Seoul in the metaverse government, and architect firm Zara Hadid's plans, officials in Dubai  have announced that they’re also going to be creating a digital twin of Dubai in the metaverse that “will offer huge opportunities for industry and provide residents with an alternative reality to meet people and share ideas,” officials said.

“One Human Reality” as it will be known will be the emirate's presence in the emerging metaverse, an augmented world where avatars of ourselves can interact online together in virtual worlds.

The Future of the Metaverse and other tech, by Keynote Speaker Matthew Griffin

The plans were revealed by Dubai Municipality at the World Government Summit, and will include computer generated environments to combine elements of social media, augmented reality, virtual reality, video games, cryptocurrencies, and other technologies.

“One Human Reality is the meeting point or integration between two worlds: the metaverse and the world we are currently living in together,” said Dawood Al Hajri, Dubai Municipality director general. “The metaverse today has become closer to reality than we could have imagined.”

At about $300 (Dh1,500) for the virtual reality headset needed to join in most aspects of the world, many could be priced out of the online environment. However, businesses hope the metaverse will become a marketplace, with financial analysts predicting it will create $800 billion of revenue by 2024.

Residents could also, for example, be joined by friends in other parts of the world in the form of avatars on a virtual walk through a city park. Similarly, simulated time travel to historic moments, or immersive tours of landmark destinations may be other applications.

Such use would require portals in public spaces and city centres, Mr Al Hajri said, adding that governments and cities should invest in building this infrastructure as soon as possible – as we’ve already seen Barbados do after they opened the world’s first official metaverse embassy a few months ago.

“Cities benefit from integrating big data,” Mr Hajri said. “With the help of the Internet of Things (IOT) and artificial intelligence, city leaders will be able to build a digital infrastructure enabling us to access this world in a new way.”

The metaverse will result in inclusion in the education and health care sectors if its hardware is made more accessible, said Noor Sweid, founder and general partner of UAE venture capital company Global Ventures.

FAQ

Why does this matter?

Countries are increasingly thinking about creating digital twins of their cities so they can better analyse data about them and also put them in the metaverse to improve services and revenue.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Source: first published by the 311 Institute on 7 July 2022. Cite as: Griffin, M. (2022). Dubai plans on becoming the world’s third metaverse city. 311 Institute. https://www.311institute.com/dubai-plans-on-becoming-the-worlds-third-metaverse-city/

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