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Food made from thin air could disrupt the global Soya market within a decade

Creating Soya and other protein products has a huge environmental impact, food literally made from air eliminates that.

Key takeaways

  • The researchers say if the electricity comes from solar and wind power, the food can be grown with near-zero greenhouse gas emissions.
  • The precious protein flour, which is called Solein, tastes of nothing, which is what the scientists have planned, and they want it to be used as a neutral additive to all sorts of foods.
  • For example, it could mimic palm oil by reinforcing pies, ice cream, biscuits, pasta, noodles, sauces or bread, and much more, and their inventors say it can be also used as a medium for growing cultured meat or fish.
Cite or link to this article

Griffin, M. (2020) 'Food made from thin air could disrupt the global Soya market within a decade', 311 Institute, 11 July. Available at: https://www.311institute.com/food-made-from-thin-air-could-disrupt-the-global-soya-market-within-a-decade/ (Accessed: 1 October 2026).

There’s a food revolution going on – whether it’s plant based meat, which let’s face it is just veg, or whether it’s the ability to feed the entire planet by taking just a single cell from a single feather from a single chicken called Ian, or lab made steaks. And now, as though the world of food can’t get any weirder, and following on from another article where I talked about "meat" made from thin air, literally, Finnish scientists from Solar Foods have announced that their protein products made from air will soon be able to compete head to head with traditional Soya on price in under a decade.

The protein in question is produced from soil based bacteria that are fed hydrogen which split from water using electricity, and it’s an old NASA recipe after it was originally designed as a way to create food in space without the need to transport it there first. The researchers say if the electricity comes from solar and wind power, the food can be grown with near-zero greenhouse gas emissions. And, if their dreams are realised it could help the world tackle many of the problems associated with farming.

An introduction to Solar Foods

So far the company has attracted over 5.5m euros of investment, and they predict, depending on the price of electricity which is rapidly dropping to zero with advances in renewable energy, especially solar power, that their costs will roughly match those for soya production by the end of the decade - perhaps even by 2025.

The precious protein flour, which is called Solein, tastes of nothing, which is what the scientists have planned, and they want it to be used as a neutral additive to all sorts of foods.

For example, it could mimic palm oil by reinforcing pies, ice cream, biscuits, pasta, noodles, sauces or bread, and much more, and their inventors say it can be also used as a medium for growing cultured meat or fish. It could also be used to feed cattle to save them eating soya raised on rainforest land.

However, even if things go according to plan, which, of course they may not, it will likely be many years before the protein production can be scaled up enough to meet global demand, but that said, once the product quality and the costs are right then all that’s left to solve is the issue of manufacturing and that’s arguably not too hard a feat to overcome – especially when you consider the sci-fi like nature of being able to literally create food from thin air.

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Why does this matter?

Creating Soya and other protein products has a huge environmental impact, food literally made from air eliminates that.

Matthew Griffin

About the author

Matthew Griffin Founder, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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Sources and further reading

  1. Solar Foods solarfoods.fi

Source: first published by the 311 Institute on 11 July 2020. Cite as: Griffin, M. (2020). Food made from thin air could disrupt the global Soya market within a decade. 311 Institute. https://www.311institute.com/food-made-from-thin-air-could-disrupt-the-global-soya-market-within-a-decade/

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