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The Future of Food 2040 | Rich’s Foods, USA | Matthew Griffin | Food Futurist Keynote Speaker
A revolution in how we produce food means that the UN's predictions of future wars over food could be plain wrong ...
Cite or link to this article
Griffin, M. (2021) 'The Future of Food 2040 | Rich’s Foods, USA | Matthew Griffin | Food Futurist Keynote Speaker', 311 Institute, 9 November. Available at: https://www.311institute.com/futurist-keynote-usa-the-new-normal-and-the-future-of-food-richs/ (Accessed: 1 October 2026).
Firstly, thank you to Dwight and the team at Rich’s Products, a $4 Billion US food manufacturer who ironically started their own origin story by disrupting the US dairy industry back in 1945, when dairy products were rationed during World War 2, with the first non-dairy creamers, and then again in 1960, for asking me to be the keynote at their annual leadership camp.
Fast forwards to today and their industry, the food industry, is being disrupted again but this time it’s not by war – fortunately - it’s by technology, need in the form of multiple global crises, and human ingenuity.
Rewind and replay the keynote
During my keynote I discussed COVID-19’s lasting impact on global business, culture, and society, and the system level disruptions we’re seeing in how our food is produced and distributed. From plant based burgers and cellular agriculture, where we can take a cell from an animal and through the magic of bioreactors turn it into meat – from chicken nuggets and fillet steaks and beyond – to being able to 3D and 4D print “exotic” fruits I discussed it all.
Then, to round it off I showed the audience the technologies we have at our disposal to solve global famine forever, and reduce the agricultural industry’s environmental footprint down to almost nothing. If you never thought re-foresting and re-wilding the Amazon was possible then this is a must watch keynote!
FAQ
Why does this matter?
A revolution in how we produce food means that the UN's predictions of future wars over food could be plain wrong ...
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Sources and further reading
- Rich’s Products richs.com
Source: first published by the 311 Institute on 9 November 2021. Cite as: Griffin, M. (2021). The Future of Food 2040 | Rich’s Foods, USA | Matthew Griffin | Food Futurist Keynote Speaker. 311 Institute. https://www.311institute.com/futurist-keynote-usa-the-new-normal-and-the-future-of-food-richs/
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