General Motors starts is using AI to design its future cars
New Creative Machines can design and innovate new products thousands times faster than humans, and the products they create use less material and are often more sustainable.
Key takeaways
- The software then uses an algorithm to analyze and evaluate dozens of design permutations and recommends an optimal solution.
- For one, such tools can fabricate only very simple geometries.
- Generative design and additive manufacturing can support infinite design solutions with minimal capital investment.
Cite or link to this article
Griffin, M. (2019) 'General Motors starts is using AI to design its future cars', 311 Institute, 16 October. Available at: https://www.311institute.com/general-motors-starts-using-ai-to-design-its-future-cars/ (Accessed: 1 October 2026).
So called creative machines, machines that can both create, or generate, things such as synthetic content, which includes DeepFakes and video, and self-evolving robots, as well as designs for clothes for companies like Amazon, among many other things, and also innovate products, such as parts for Airbus, sneakers for Under Armour, and NASA lunar rovers, are emerging - and they’re improving all the time.
Now, in a move that could see us one day design and 3D print new car models on demand, like Olli a small bus start up that began doing this a while ago, global automaker General Motors (GM) is taking a big leap forward and have announced they’ve started using these same creative machines in anger to help them design and innovate lighter, more efficient, and customizable future cars many times faster than they could have using traditional methods.
Furthermore, by combining these machines with 3D printing, the ability to manufacture the newly minted designs on demand, the company says they are now ready to start “fully exploring how to use [creative machines] to create new [car] designs and efficiently make unique components to customize vehicles.”
Since 2016, GM has launched 14 new vehicle models with a total mass reduction of more than 5,000 lbs., or more than 350 pounds per vehicle, and most of the weight reduction is a result of material and technology advancements.
“On average, there are 30,000 parts in every vehicle,” says GM Director of Additive Design and Manufacturing, Kevin Quinn. “We’re not looking to print all 30,000 pieces. Instead, we’re being very realistic. We’re focused on production opportunities where we can provide a business value for GM and for the customer. For us, it’s not about what you can do; it’s about what you should do.”
“If 3D printing and additive manufacturing were a door to the automotive future, generative design would be the key to unlock it,” he added. “Generative design is a way for us to explore different design solutions for parts and components of our vehicles by using the cloud and artificial intelligence to combine the engineer and the computer. By getting them to work together, we can come up with part-design solutions that would be impossible to generate with either the computer or the engineer working on their own.”
With this model, engineers establish component-design goals and constraints - including parameters such as materials, manufacturing methods, and budget - and then input them into generative design software. The software then uses an algorithm to analyze and evaluate dozens of design permutations and recommends an optimal solution.
“Generative design paired with additive manufacturing can be completely disruptive to our industry,” says Quinn, who adds that the auto industry historically has been impeded by the limitations of traditional manufacturing tools such as mills and injection molds. For one, such tools can fabricate only very simple geometries.
Also, traditional tools are as expensive as they are inflexible, which makes experimentation cost prohibitive. Generative design and additive manufacturing can support infinite design solutions with minimal capital investment.
FAQ
Why does this matter?
New Creative Machines can design and innovate new products thousands times faster than humans, and the products they create use less material and are often more sustainable.

About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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Source: first published by the 311 Institute on 16 October 2019. Cite as: Griffin, M. (2019). General Motors starts is using AI to design its future cars. 311 Institute. https://www.311institute.com/general-motors-starts-using-ai-to-design-its-future-cars/
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