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General Motors starts is using AI to design its future cars

New Creative Machines can design and innovate new products thousands times faster than humans, and the products they create use less material and are often more sustainable.

Key takeaways

  • The software then uses an algorithm to analyze and evaluate dozens of design permutations and recommends an optimal solution.
  • For one, such tools can fabricate only very simple geometries.
  • Generative design and additive manufacturing can support infinite design solutions with minimal capital investment.
Cite or link to this article

Griffin, M. (2019) 'General Motors starts is using AI to design its future cars', 311 Institute, 16 October. Available at: https://www.311institute.com/general-motors-starts-using-ai-to-design-its-future-cars/ (Accessed: 25 October 2026).

So called creative machines, machines that can both create, or generate, things such as synthetic content, which includes DeepFakes and video, and self-evolving robots, as well as designs for clothes for companies like Amazon, among many other things, and also innovate products, such as parts for Airbus, sneakers for Under Armour, and NASA lunar rovers, are emerging, and they’re improving all the time.

Now, in a move that could see us  one day design and 3D print new car models on demand, like Olli a small bus start up that began doing this a while ago, global automaker General Motors (GM) is taking a big leap forward and have announced they’ve started using these same creative machines in anger to help them design and innovate lighter, more efficient, and customizable future cars many times faster than they could have using traditional methods.

Furthermore, by combining these machines with 3D printing, the ability to manufacture the newly minted designs on demand, the company says they are now ready to start “fully exploring how to use [creative machines] to create new [car] designs and efficiently make unique components to customize vehicles.”

Since 2016, GM has launched 14 new vehicle models with a total mass reduction of more than 5,000 lbs., or more than 350 pounds per vehicle, and most of the weight reduction is a result of material and technology advancements.

“On average, there are 30,000 parts in every vehicle,” says GM Director of Additive Design and Manufacturing, Kevin Quinn. “We’re not looking to print all 30,000 pieces. Instead, we’re being very realistic. We’re focused on production opportunities where we can provide a business value for GM and for the customer. For us, it’s not about what you can do; it’s about what you should do.”

“If 3D printing and additive manufacturing were a door to the automotive future, generative design would be the key to unlock it,” he added. “Generative design is a way for us to explore different design solutions for parts and components of our vehicles by using the cloud and artificial intelligence to combine the engineer and the computer. By getting them to work together, we can come up with part-design solutions that would be impossible to generate with either the computer or the engineer working on their own.”

With this model, engineers establish component-design goals and constraints, including parameters such as materials, manufacturing methods, and budget, and then input them into generative design software. The software then uses an algorithm to analyze and evaluate dozens of design permutations and recommends an optimal solution.

“Generative design paired with additive manufacturing can be completely disruptive to our industry,” says Quinn, who adds that the auto industry historically has been impeded by the limitations of traditional manufacturing tools such as mills and injection molds. For one, such tools can fabricate only very simple geometries.

Also, traditional tools are as expensive as they are inflexible, which makes experimentation cost prohibitive. Generative design and additive manufacturing can support infinite design solutions with minimal capital investment.

311 Intelligence

What this means for your organisation

Design becomes a goal-setting job.

Engineers set the goals and limits, such as materials, manufacturing methods and budget. The software then tests dozens of design permutations and recommends one. GM's Kevin Quinn says this finds part designs that neither engineer nor computer could reach alone.

Cheap experiments change the economics.

Traditional tools such as mills and injection molds make only very simple shapes. They are expensive and inflexible, so trying new ideas costs too much. Generative design with additive manufacturing supports many design options for minimal capital investment. 311 rates Creative Machines as Prepare, with wide use by 2028.

Be selective about where to start.

Quinn says a vehicle has 30,000 parts and GM will not print them all. It looks for places where there is business value for the company and the customer. Since 2016, GM has launched 14 models with more than 5,000 lbs of mass removed in total. 311 rates 3D Printing as Watch, so pick a few parts and test.

Three questions for your next leadership meeting

  1. Which of our parts are limited by the tools we use to make them?
  2. Do our engineers know how to set goals and constraints for design software?
  3. Where would a custom part give a customer real value, not just novelty?

The trends and technologies behind this story

From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.

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Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.

FAQ

Why does this matter?

New Creative Machines can design and innovate new products thousands times faster than humans, and the products they create use less material and are often more sustainable.

Matthew Griffin

About the author

Matthew Griffin Founder, President and Futurist, 311 Institute

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."

Read full bio

Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.

An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.

As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.

Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.

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