Google’s Project Magenta wants to be a musician
Project Magenta will do for music what Google Deep dream does for images.
Cite or link to this article
Griffin, M. (2016) 'Google’s Project Magenta wants to be a musician', 311 Institute, 3 June. Available at: https://www.311institute.com/google-is-teaching-robots-to-make-music/ (Accessed: 1 October 2026).
It's a long way to Carnegie Hall, but we bet that Google researchers are already thinking of the day when their Artificial Intelligence protege "Magenta" can cut an album that beats Taylor Swift to the top of the US billboard charts.
Magenta, a new project from the Google Brain team is built around two simple questions: Can machines make art? And can machines make music? And, dare we say it, there's also an unstated third question: Can machines make either art or music that's any good?
We'll let you judge the last one. Here's the first piece of music from Google's machine learning system. It's only 90 seconds long, but it's at least an early demonstration of Magenta's capabilities.
"To start, Magenta is being developed by a small team of researchers from the Google Brain team. If you're a researcher or a coder, you can check out our alpha-version code. Once we have a stable set of tools and models, we'll invite external contributors to check in code to our GitHub. If you're a musician or an artist (or aspire to be one, it's easier than you might think!), we hope you'll try using these tools to make some noise or images or videos… or whatever you like," reads a blog post from Google.
"Our goal is to build a community where the right people are there to help out. If the Magenta tools don't work for you, let us know. We encourage you to join our discussion list and shape how Magenta evolves. We'd love to know what you think of our work, as an artist, musician, researcher, coder, or just an aficionado. You can follow our progress and check out some of the music and art Magenta helps create right here on this blog. As we begin accepting code from community contributors, the blog will also be open to posts from these contributors, not just Google Brain team members."
The Magenta project runs on top of Google's open source AI engine, TensorFlow and while it might sound a little odd at first that Google is opening this not-so-simple source code for anyone to use, it's part of the company's hope that open sourcing its AI engine will allow the technology to grow far faster, and more widespread than if Google kept it under wraps.
"Research in this area is global and growing fast, but lacks standard tools. By sharing what we believe to be one of the best machine learning toolboxes in the world, we hope to create an open standard for exchanging research ideas and putting machine learning in products. Google engineers really do use TensorFlow in user-facing products and services, and our research group intends to share TensorFlow implementations along side many of our research publications," Google writes.
As Billboard reports, Google's Magenta built its first tune with just a four note prompt. Drum tracks were added afterwards to give the song a little more zest. And this, as the researchers note, is the trickiest part of Magenta: not making a song, but making a song that makes people want to listen to it.
"The design of models that learn to construct long narrative arcs is important not only for music and art generation, but also areas like language modelling, where it remains a challenge to carry meaning even across a long paragraph, much less whole stories. Attention models like the Show, Attend and Tell point to one promising direction, but this remains a very challenging task," reads Google's blog post.
What this means for your organisation
Creativity is no longer human only.
AI that composes music challenges ideas about what machines can do. Early pieces are basic, but quality will improve. Creative industries should prepare for capable machine partners.
Open source speeds adoption.
Releasing the tools freely invites a community to build on them. That accelerates progress faster than one firm alone. Leaders should consider when openness helps their own goals.
Rights and value are unclear.
When machines help create work, ownership becomes harder to define. Contracts and licensing must adapt. Firms should set clear policies on machine assisted content.
Three questions for your next leadership meeting
- How could AI tools support our creative teams?
- Who owns work created with machine help in our business?
- Should we open source any of our own tools to grow an ecosystem?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
Project Magenta will do for music what Google Deep dream does for images.

About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
Read full bio
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
What future do you need to see?
Choose one to get started on AI and intelligence and the future of your organisation.
Sources and further reading
- Magenta github.com
- Welcome to magenta magenta.tensorflow.org
- Google writes tensorflow.org
- Google art project magenta song billboard.com
- Show, Attend and Tell arxiv.org
Source: first published by the 311 Institute on 3 June 2016. Cite as: Griffin, M. (2016). Google’s Project Magenta wants to be a musician. 311 Institute. https://www.311institute.com/google-is-teaching-robots-to-make-music/
You are welcome to quote this article with credit and a link to the original.