LG’s first rollable TV is now on sale for an eye watering price
They've been years in development, but finally flexible and in this case rollable displays are coming to the market.
Key takeaways
- First unveiled at CES 2018, the LG Signature OLED R measures 65 in and sports an 8K resolution and 120 Hz refresh rate.
- The OLED display means that each of its 100 million pixels are self-lit, allowing for brighter colors and deeper blacks.
- The LG Signature OLED R will be available first at seven stores in South Korea.
Cite or link to this article
Griffin, M. (2020) 'LG’s first rollable TV is now on sale for an eye watering price', 311 Institute, 24 November. Available at: https://www.311institute.com/lgs-first-rollable-tv-is-now-on-sale-for-an-eye-watering-price/ (Accessed: 8 October 2026).
LG has been talking about a huge rollable TV for more than two years now – and after a huge amount of effort and development it’s finally about to hit the market. The LG Signature OLED R has a screen that can be rolled into a box when not needed, plus all the visual bells and whistles you’d expect from a TV that costs as much as a Tesla.
First unveiled at CES 2018, the LG Signature OLED R measures 65 in and sports an 8K resolution and 120 Hz refresh rate. The OLED display means that each of its 100 million pixels are self-lit, allowing for brighter colors and deeper blacks. And to top it all off, the HDMI 2.1 port on the back and Variable Refresh Rate (VRR) mode can make for silky smooth 4K video – features that more high-end devices, including the upcoming PlayStation 5 and Xbox Series X consoles, can take full advantage of.
But of course the main show starts when the viewing stops. The Signature OLED R can roll up into its base, like a projector screen, which stops you having a big black rectangle taking up space when you aren’t using it as a TV.
Between the fully-extended and folded away modes, there’s also a setting LG calls “Line View,” where just the top section of the screen peeks out to display a clock, music, dashboard menu or just some mood lighting.
That kind of tech doesn’t come cheap though: LG says the Signature OLED R will be available for around $87,000. It sounds like the company is making them to order, so only the Bezos’s of the world are likely to bother.
As for the rest of us, maybe we’ll encounter them in hotels or on business class flights someday in the not-too-near future.
The LG Signature OLED R will be available first at seven stores in South Korea.
FAQ
Why does this matter?
They've been years in development, but finally flexible and in this case rollable displays are coming to the market.
About the author
Matthew Griffin Founder, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 15-time best selling author of the "Codex of the Future" series, Matthew is the Founder and Futurist in Chief of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity program, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
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Sources and further reading
Source: first published by the 311 Institute on 24 November 2020. Cite as: Griffin, M. (2020). LG’s first rollable TV is now on sale for an eye watering price. 311 Institute. https://www.311institute.com/lgs-first-rollable-tv-is-now-on-sale-for-an-eye-watering-price/
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