OpenAI democratises AI creation for the masses with big new updates
In time creating AI's will be as easy as talking to a computer, but for now you still have to use text.
Key takeaways
- The updates come amid growing competition from other tech firms like Amazon, Google, and Meta, which have invested in and or launched their own versions of the AI chatbot in the year since ChatGPT was released.
- The most recent arrival is Grok, launched over the weekend by Elon Musk’s new AI startup xAI.
Cite or link to this article
Griffin, M. (2023) 'OpenAI democratises AI creation for the masses with big new updates', 311 Institute, 7 November. Available at: https://www.311institute.com/openai-democratises-ai-creation-for-the-masses-with-big-new-updates/ (Accessed: 25 October 2026).
Following on from some big multi-modal updates OpenAI just unveiled another bunch of major updates for its popular Artificial Intelligence (AI) chatbot, including the ability for anyone to create their own “GPT”, AKA their own personalised version of ChatGPT.
The new tool is “designed for flexibility,” according to the company, allowing people to create anything from an AI-powered holiday planner, to a voice-controlled DJ.
“Eventually you’ll just ask the computer for what you need and it’ll do all of these tasks for you,” OpenAI CEO Sam Altman said during a keynote speech at the firm’s first developer conference in San Francisco on Monday.
Users will then be able to publish their new unique GPTs onto a marketplace called the GPT Store, where other users can download and use them.
The Future of AI and Generative AI, by Keynote Matthew Griffin
The new feature is one of several new abilities of the viral AI chatbot, with its training data now running until April 2023 instead of the previously limited version whose knowledge ended in 2021.
“We really believe that gradual iterative development is the best way to address the safety challenges of AI,” Altman said. “We think it’s especially important to move carefully towards this future.”
The tech boss also revealed that ChatGPT now has more than 100 million weekly active users, including two million developers who use the platform.
The updates come amid growing competition from other tech firms like Amazon, Google, and Meta, which have invested in and or launched their own versions of the AI chatbot in the year since ChatGPT was released.
The most recent arrival is Grok, launched over the weekend by Elon Musk’s new AI startup xAI.
Musk claims that his AI chatbot, which is currently only available for paying subscribers of X in the US, can outperform its rivals in certain areas due to real-time access to data from the social media platform.
What this means for your organisation
Anyone can build AI tools.
Custom assistants can now be made without programming. Staff will create tools for their own jobs. Leaders should set rules on what can be built and shared.
Marketplaces create new channels.
A store for assistants lets creators reach millions of users. Firms could publish tools that showcase their expertise. Marketing teams should consider branded assistants.
Competition is intense.
Amazon, Google, Meta and others are racing with rival chatbots. Capabilities will change quickly. Avoid locking into one provider before the market settles.
Three questions for your next leadership meeting
- What rules govern staff building their own AI assistants?
- Could a branded assistant reach new customers for us?
- How do we avoid lock-in to one AI provider?
The trends and technologies behind this story
From the 311 Starburst, the 311 Strategic Intelligence Unit’s map of the technologies and trends shaping the next 50 years.
Analysis by the 311 Strategic Intelligence Unit, from Matthew Griffin’s article and 311 data. First published on Fanatical Futurist.
FAQ
Why does this matter?
In time creating AI's will be as easy as talking to a computer, but for now you still have to use text.
About the author
Matthew Griffin Founder, President and Futurist, 311 Institute
Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath."
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Matthew Griffin is a multi-award winning Futurist and expert in Disruption and Innovation, Geopolitics, Leadership, and Technology, who NASA have described as a "walking encyclopaedia of the future" and a "futurist Polymath." 17-time best selling author of the "Codex of the Future" series, Matthew is the Founder, President and Futurist of the 311 Institute, a global Futures and Deep Futures advisory firm working with royal households, world leaders, G7, G20, and G77 governments, NGOs, and multi-national mid and mega cap firms to help them explore, shape, and lead the next 50 years of business and society.
An award-winning YouTube creator with over a million followers, with an unrivalled global reach and impact, Matthew is a highly sought-after international keynote speaker, lecturer, and mentor who collaborates with global leaders through the United Nations Alliance of Civilizations (UNAOC) and United Nations General Assembly (UNGA) to shape pivotal initiatives such as the UN’s AI for Humanity programme, the United Nations Conference of the Parties (UN COP), and the World Economic Forum in Davos.
As the former Global Head of Cloud, National Security, and Enterprise Sales for companies including Atos, Dell-EMC, and IBM, Matthew has a proven track record of building multi-billion dollar business units and turning failing divisions into market leaders. His ability to identify, analyse, and communicate the implications of hundreds of emerging technologies and trends is unparalleled, and his insights are trusted by many of the world’s most respected organisations, including ABB, Accenture, Adidas, AON, ARM, BCG, Centrica, Citi, Coca-Cola, Dentons, Deloitte, Dow Jones, EY, Google, KPMG, Lego, Legal & General, LinkedIn, Microsoft, PepsiCo, Qualcomm, RWE, Samsung, Siemens AG and Siemens Energy, T-Mobile, UBS, VISA, Walmart, Workday, Worldpay and many others.
Regularly featured in the global media including the AP, BBC, Bloomberg, CNBC, Discovery, Forbes, Khaleej Times, Telegraph, TIME, ViacomCBS, WIRED, and the WSJ, Matthews mission is to help organisations create a fair and sustainable future whose benefits are shared by everyone irrespective of their ability, background, or circumstances.
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